What it does
Luvly is a comprehensive beauty and wellness app focused on face yoga and skincare. It creates personalized daily exercise programs and meal plans based on a user's specific goals and skin conditions. The app also includes a product scanner to analyze cosmetic ingredients and an AI-powered assistant to provide tailored skincare advice.
Where it shines
Luvly excels at creating a sense of deep personalization right from the start. The onboarding quiz (00:57) is extensive, making the user feel that the resulting plan is truly bespoke. The app cleverly frames technical processes with user-centric language, like the "Analyzing your parameters" screen (02:19), which builds credibility. A standout feature is the integrated product scanner and AI Skin Helper (07:46), which seamlessly connects product analysis with actionable, personalized advice, turning the app into a trusted skincare companion.
UX highlights
- Interactive Personalization: Instead of a simple checklist, the app visually highlights facial areas as the user selects them (01:33), making the quiz more engaging.
- Contextual Feedback: When a user quits a workout, a modal (04:43) asks for the reason. This is a smart way to collect targeted feedback to improve the product.
- Layered Content Discovery: The main screen (04:24) balances guided action (the daily program) with opportunities for exploration ("Extras," "Collections"), catering to different user moods.
- Smart Adaptation: The app reinforces its intelligence by explicitly stating that workouts adapt for the next day based on completion (13:52), making the user feel their progress matters.
- Integrated AI: The AI helper (08:26) is not a generic chatbot. It provides contextual advice based on scanned products, offering immediate value.
- Comprehensive Tracking: The daily journal (14:43) goes beyond workouts, allowing users to log skin condition, sleep, diet, and mood, creating a holistic wellness tracker.
Monetization & growth
Monetization is introduced after the user has invested significant time in the personalization quiz. The app presents a paywall (03:03) that offers a 3-day free trial on a monthly plan, alongside two other subscription options. The 6-month plan is highlighted with a "SAVE 75%" banner, a common tactic to encourage a longer commitment. The purchase is confirmed through the standard App Store flow. This is a classic soft paywall approach, where value is demonstrated upfront before asking for payment.
Who it’s for
Luvly is for individuals interested in natural, non-invasive anti-aging and skincare methods. The focus on face yoga, personalized plans, and ingredient analysis suggests a target audience that is proactive about their beauty routine and values understanding the products they use. The interface is clean and accessible, appealing to a wide age range, from those starting to notice first signs of aging to those with more established routines.
Notes & opportunities
The onboarding flow includes a face scan step (02:36) that fails. While the app recovers gracefully by generating the plan anyway, this creates a moment of friction and confusion. The value of the scan could be better explained beforehand. Additionally, while the main screen is well-structured, the sheer volume of content in different sections could become overwhelming over time. A more streamlined way to surface relevant courses or articles could be beneficial.