Linktree: Link in Bio Creator

What it does

Linktree is a powerful tool that lets creators, brands, and individuals build a single, mobile-friendly landing page to consolidate all their online content. Users can add links to social profiles, websites, articles, and videos. The app also expands into a monetization platform, allowing users to set up shops, sell digital products, and even book services directly from their Linktree page.

Where it shines

Linktree excels by turning a simple utility into a feature-rich creation and monetization suite. The onboarding is quick, and the value of deep customization is immediately apparent when selecting a theme (01:17). The app truly stands out with its AI-powered features. For instance, at 09:01, the user generates a unique profile picture from a text prompt, transforming a mundane task into a creative moment. The proactive AI assistant at 04:50, which offers tailored advice to boost views, showcases a commitment to user success beyond just providing tools.

UX highlights

Guided Setup: The app uses prompts and placeholder blocks to guide users through initial actions, like adding an Instagram link at 02:44 or setting up a shop at 02:37.
Layered Customization: Users can make quick changes with pre-made themes or dive deep into granular controls for fonts, colors, and button styles (10:08), catering to both novice and advanced users.
AI-Powered Creativity: The AI image generator (09:01) for profile pictures is a novel feature that adds significant value and engagement during the design process.
Actionable Analytics: Instead of just showing numbers, the app uses an AI chatbot (04:50) to interpret data and provide concrete steps for improvement.
Link-Level Controls: The platform offers robust options for individual links, including scheduling (07:24), prioritization with animations (07:20), and locking content.
Collections for Curation: The ability to group links and products into collections (06:01) helps users organize their page and guide their audience more effectively.

Monetization & growth

Monetization is central to the Linktree experience. During onboarding, a multi-plan paywall is presented at 01:41, highlighting the benefits of paid tiers with expandable sections. The app offers both annual (with a discount) and monthly options. The user opts for a Pro plan with a one-week free trial, and the purchase is confirmed through the standard App Store flow at 02:18. Throughout the app, premium features are marked, and prompts to upgrade appear contextually, such as when accessing advanced analytics.

Who it’s for

Linktree is designed for the modern creator, influencer, and small business owner. It's for anyone who needs to direct followers from a single bio link (like on Instagram or TikTok) to multiple destinations. The feature set, which includes e-commerce, digital products, and appointment bookings, makes it particularly useful for those looking to monetize their audience, whether they're artists selling merch, coaches booking calls, or writers selling guides.

Notes & opportunities

The app is incredibly feature-dense, which can sometimes be overwhelming. For example, the link editing screen presents a large number of icons and options (06:52), which might be confusing for first-time users. While the guided prompts help, simplifying the initial view or using a more progressive disclosure pattern for advanced features could improve the new user experience. The error message at 01:54 during the subscription flow was a minor hiccup but was handled gracefully without derailing the process.