Linktree: Link in Bio Creator

What it does

Linktree is a tool designed primarily for creators, influencers, and businesses to consolidate their online presence. It allows users to build a simple, mobile-first landing page that hosts multiple links. Instead of being limited to a single 'link in bio' on social media platforms, users can direct their audience to a Linktree page that contains links to their other social profiles, websites, products, and content.

Where it shines

Linktree excels in its depth of customization, transforming a basic list of links into a branded digital hub. The onboarding process itself is a highlight, featuring a live preview during theme and profile image selection (01:12) that provides immediate visual feedback. This makes the setup feel creative and engaging. The platform's power becomes truly apparent in its granular, link-level controls, where users can add thumbnails, apply eye-catching animations like 'Wobble' (04:55), and even schedule links to go live at specific times (05:00), turning a simple page into a dynamic marketing tool.

UX highlights

Live Previews: During appearance setup, changes are reflected instantly at the top of the screen, removing guesswork and encouraging experimentation.
Guided First Actions: After sign-up, the app immediately prompts the user to add their social links (01:30), ensuring they engage with the core feature and see value quickly.
Clear Information Architecture: The feature comparison table (02:46) uses tabs to neatly organize complex plan details, making it easy to navigate on mobile without overwhelming the user.
Contextual Link Editing: Tapping on a link reveals a rich menu of options, from layout and thumbnails to scheduling and analytics, all within a clean, focused interface.
Visual Feedback: The app consistently uses subtle animations and checkmarks to confirm actions, like when a username is successfully claimed (00:49) or a QR code is saved (06:05).
Reorderable List: Users can easily drag and drop links to change their order on the main dashboard (07:24), providing simple, intuitive control over their page's layout.

Monetization & growth

Linktree's monetization strategy is built around a freemium model with clear upgrade paths. After the initial setup, the user is presented with a paywall (02:31) showing four distinct tiers: Free, Starter, Pro, and Premium. The Pro plan is highlighted with a 'Free Trial' offer, a common tactic to lower the barrier to entry for paid features. The app does a great job of justifying its pricing through a detailed 'Compare Plans' screen (02:46), which breaks down exactly what features are unlocked at each level, focusing on customization, analytics, and monetization tools.

Who it’s for

Linktree is built for anyone who needs to share more than one link with their audience. This includes social media influencers, content creators, artists, entrepreneurs, and small businesses. Its simplicity makes it accessible for individuals who just want a cleaner way to share their social profiles, while its advanced features like analytics and monetization integrations cater to power users who use their online presence to drive traffic and revenue.

Notes & opportunities

The onboarding flow, while comprehensive, is quite long and requires a full account creation before the user can access the main editor. This upfront friction could be a drop-off point for some users. The app could potentially test an experience where users can build a preview of their Linktree page first and are only prompted to sign up when they want to save and publish it. Additionally, while the link editing options are powerful, they are nested within several taps; surfacing some of the most popular options, like adding a thumbnail, more prominently could streamline the workflow.