What it does
Light is a fitness app designed to guide users through personalized weight loss journeys using yoga and other exercises. The app focuses on accessibility, offering tailored plans based on user goals, current fitness levels, and specific body areas they want to target. A key feature is the inclusion of 'lazy' and chair-based workouts, making it approachable for beginners or those with physical limitations.
Where it shines
Light's onboarding is exceptionally strong at building motivation by visualizing success. From the very first screen (00:01), it uses a 'before and after' comparison to establish a clear value proposition. The interactive body transformation slider at 00:15 is a standout moment, allowing the user to see their potential future self. The app also smartly uses downtime; while 'creating your plan' at 01:32, it cycles through user testimonials, reinforcing trust at a critical pre-paywall juncture.
UX highlights
- Interactive Personalization: Instead of simple forms, the user selects focus areas by tapping on a body model (00:08), which is more engaging.
- Accessibility First: The app explicitly offers a 'Chair Workout' option (00:30), removing a significant barrier for many potential users.
- Data as Instant Feedback: After the user inputs their height and weight, the app immediately calculates and displays their BMI (00:47), making the data entry feel purposeful.
- Clear Workout Structure: The main plan screen (02:31) presents a clear, day-by-day timeline, setting expectations for the 28-day program.
- Minimalist Workout Player: The exercise screen (02:55) is clean and focused, with a clear video demonstration, exercise name, and timer, avoiding unnecessary clutter.
- Sequential Progress Gates: The app requires users to complete workouts in order, showing a 'Take it easy! You need to complete Day 1 first!' modal (03:55) if they try to skip ahead.
Monetization & growth
The app uses a free trial model, presented after a thorough personalization quiz. The paywall at 02:05 is strategically placed after the user has invested time and seen visualizations of their potential success. It presents three plans, with the 12-month option highlighted as the best value and including a '7-day free trial'. This approach makes the user feel they are subscribing to their specific plan, not just a generic service. After subscribing, the app immediately prompts for a rating (02:28), capitalizing on the user's high-intent moment.
Who it’s for
Light appears to be designed for individuals who are at the beginning of their fitness journey, particularly those who may feel intimidated by traditional workout programs. The emphasis on 'lazy yoga', 'chair workouts', and clear, step-by-step guidance suggests a target audience that values accessibility, convenience, and a structured plan. The friendly, encouraging tone throughout the onboarding reinforces this focus on beginners.
Notes & opportunities
The app does an excellent job with onboarding but could improve post-workout engagement. The 'Fitness Achieved!' screen (03:29) is celebratory but simple. It could be an opportunity to offer a tip, preview the next day's workout, or prompt sharing to build community. Additionally, while the app tracks workouts, calories, and weight, integrating more context around progress—like non-scale victories or educational content—could further enhance long-term retention.