Layout for Instagram・Inpreview

What it does

Inpreview is a comprehensive planning tool for Instagram creators. The app allows users to sync their existing Instagram feed and then visually plan future posts, Reels, and Stories. Its core function is to help users curate a cohesive and aesthetically pleasing grid by allowing them to add, rearrange, and edit media in a preview environment before publishing.

Where it shines

Inpreview stands out in its focus on efficiency and creative assistance. During onboarding, it presents a unique graph claiming users create feeds "33% faster" (00:46), a compelling data point that immediately sets it apart. The app's main grid interface is intuitive, allowing for easy drag-and-drop rearrangement of posts (04:45). A particularly strong feature is the integrated AI caption generator (04:00), which helps users overcome writer's block by creating relevant text based on simple prompts.

UX highlights

Contextual Tools: Editing tools like filters (02:50) and scheduling (03:35) are accessed by tapping directly on a post within the grid, making the workflow feel natural.
Multi-select from Library: The app allows users to select multiple photos and videos at once from their camera roll (01:58), speeding up the process of populating the feed.
AI-Powered Assistance: The caption (04:07) and hashtag generation tools are seamlessly integrated, turning a simple planner into a powerful content creation assistant.
Flexible Grid Management: The app offers various photo grid splitting options (02:26) for creating large, multi-post images, a popular Instagram trend.
Project Switching: Users can manage multiple Instagram accounts or plan different feed aesthetics by switching between separate projects (06:28).
Comprehensive Scheduling: The scheduling feature includes not just the date and time but also a system notification reminder (03:40), ensuring users don't miss their posting window.

Monetization & growth

Monetization is introduced early and effectively. After a quick feature overview, the user is prompted to connect their Instagram account, a high-commitment step that leads directly into a paywall (01:08). This paywall uses social proof with a scrolling testimonial carousel. If the user hesitates, the app presents a secondary, lower-friction offer for a 7-day free trial (01:25), a smart tactic to capture users on the fence. The app also includes a rating warm-up prompt (05:03) to encourage positive App Store reviews.

Who it’s for

This app is built for serious Instagram users, including influencers, brands, social media managers, and passionate creators. Anyone who cares deeply about the visual aesthetic of their Instagram grid and wants to streamline their content workflow would find value here. The inclusion of AI tools and multi-account management specifically caters to power users who manage several profiles or post with high frequency.

Notes & opportunities

While the core functionality is strong, the initial onboarding quiz (00:08) feels a bit shallow, as the choices don't seem to lead to a visibly personalized outcome. The app could strengthen this by showing how the selected goals directly influence the initial layout or recommended features. Additionally, while the user can rearrange posts, the video doesn't show a clear way to save different feed layouts or drafts, which could be a valuable feature for users experimenting with multiple content strategies.