App Showcase: Klima
App info
- App name: Klima - Fight climate change
- Onboarding steps: 15
- Paywall type: No Free Trial - Soft Paywall
- Monthly installs: None
- Monthly revenue: None
- App category: lifestyle
What it does
Klima is a mobile app designed to help individuals take concrete action against climate change. It starts by guiding users through a detailed questionnaire to calculate their personal annual carbon footprint. Based on this result, the app offers a monthly subscription to offset that footprint by funding a curated portfolio of high-impact, certified climate projects like reforestation and renewable energy.
Where it shines
Klima excels at making an abstract concept—a carbon footprint—feel personal and tangible. The standout moment is the live calculator during onboarding (00:37). As you answer questions about your lifestyle, a number at the top of the screen updates in real time, immediately showing the impact of choices like diet or travel. This transforms data entry into an educational discovery. Another strong point is the app's commitment to transparency. After onboarding, users can explore detailed profiles for each climate project (04:22), complete with photos, location maps, and verification standards, which builds immense trust.
UX highlights
- Dynamic Feedback: The live-updating carbon counter during the quiz provides constant feedback, making the process interactive and educational.
- Logical Sequencing: The app first quantifies the user's problem (their footprint at 01:27) before presenting the solution, making the value proposition feel necessary and timely.
- Clear Visual Hierarchy: The final result screen is clean and focused, presenting the key number prominently before offering comparison data.
- User Agency: Early in the main app experience, Klima asks users to vote on project types they care about (03:11), fostering a sense of participation and community.
- Seamless Transitions: The use of smooth, story-like transitions between quiz questions keeps the user engaged and moving forward.
- Clean Information Architecture: The main dashboard is simple, and deep-dives into complex topics like project details (04:14) are well-organized and easy to navigate.
Monetization & growth
The monetization strategy is introduced after the user has created an account and explored the app's core offering. At 03:37, the app presents a clear, non-intrusive screen with options to offset a percentage of their calculated footprint (e.g., 100%, 120%, 200%). There is no free trial shown in this flow; it's a direct subscription model. The pricing is presented clearly per month. The app also includes a warm-up prompt (04:05) to send a reminder notification, a soft approach to re-engaging users who aren't ready to commit immediately.
Who it’s for
Klima is for environmentally-conscious individuals who feel overwhelmed by the scale of climate change and are looking for a simple, actionable way to make a personal impact. It targets users who are motivated by data, transparency, and the ability to contribute to verified, real-world projects. The app is suitable for both beginners who want to learn about their impact and those already knowledgeable who are seeking a reliable platform for offsetting.
Notes & opportunities
While the live calculator is excellent, the initial number shown (19.50 Tons at 00:27) is based on the average for the selected country (United States). This could be made clearer, as some users might initially think it's a pre-calculated personal score. Additionally, the sign-up process relies on a magic link sent via email (02:50), which can sometimes introduce friction if the email is delayed or goes to spam. Offering a password-based option alongside it could cater to more user preferences.