What it does
Keto.app is a comprehensive nutrition tracker designed for individuals following a ketogenic diet. The app creates a personalized plan based on user goals and biometrics, then provides tools to log meals, track macronutrients (net carbs, protein, fat), monitor water intake, record physical activity, and track intermittent fasting periods. Its core function is to simplify the complexities of the keto diet by providing clear daily targets and a detailed food database.
Where it shines
The app's strength lies in its thorough and user-friendly onboarding process. The "Generating your personalized plan" screen (00:50) is a standout moment. It replaces a boring loading bar with a transparent checklist of calculations, making the personalization feel earned and scientific. The main dashboard is also well-designed, presenting a large amount of information through clear, color-coded widgets for meals, activity, water, and fasting. The food logging process is robust, offering search, favorites, recipes, and barcode scanning (02:35).
UX highlights
- Comprehensive Onboarding: The initial quiz (00:05 - 00:50) is extensive, gathering a wide range of data points to build a credible and personalized plan.
- Coach Marks for Guidance: Upon reaching the dashboard for the first time, a series of helpful tooltips (01:40) guides the user through every key feature, reducing initial confusion.
- Interactive Content: The "Tips" section isn't just for reading. At 01:58, the app presents recipes in a swipeable carousel followed by an interactive poll, turning content discovery into an engaging activity.
- Granular Food Logging: When adding food, users can view detailed nutrition facts and adjust portion sizes precisely before saving (02:54).
- Data Visualization: The Progress section (08:23) offers clear bar and donut charts to visualize intake and activity over various timeframes, making it easy to spot trends.
- Integrated Fasting Tracker: The fasting timer is built directly into the main dashboard, seamlessly integrating this practice with daily meal and activity logging (07:25).
Monetization & growth
The app presents a soft paywall immediately after the personalized plan is generated (01:11). This is a strategic placement, as the user has just invested time and seen the custom output. The paywall offers three subscription plans (1 month, 3 months, 12 months) and a lifetime purchase option. It highlights a "Save 60%" discount on the annual plan to anchor value. While there is no free trial, the app allows users to skip the paywall and use a limited version, with frequent upgrade prompts appearing when accessing premium features like saving more foods (04:48).
Who it’s for
This app is clearly targeted at individuals committed to or starting a ketogenic diet. Its detailed tracking of net carbs, a crucial element of keto, makes it particularly suitable for this niche. The user-friendly interface and guided onboarding also cater to beginners who might be overwhelmed by the diet's rules. People who value data, enjoy tracking metrics, and want an all-in-one tool for their diet, exercise, and fasting will find it most useful.
Notes & opportunities
The main dashboard is information-dense, which is great for power users but could be slightly overwhelming initially, despite the coach marks. When logging food, the search results show nutritional info but could be enhanced with visual cues or badges for "Keto-friendly" items. The app also appears to lock the ability to save more than a few favorite foods behind its PRO subscription (05:21), which might be a point of friction for users trying to establish a routine.