Keep Recipes - All My Meals

What it does

All My Meals acts as a central hub for a user's entire recipe collection. The app's core function is to capture recipes from various sources, whether they're links from TikTok and Instagram, screenshots in a photo library, or handwritten notes. Once imported, recipes can be organized into collections, scheduled in a weekly meal planner, and used to generate dynamic grocery lists.

Where it shines

The app excels at reducing the friction of getting recipes into a usable format. The multi-modal import feature is a standout, allowing users to scan a photo (01:42), paste a link (05:03), or create a recipe manually (02:24). Another highlight is the dynamic grocery list (08:54), where adjusting the serving size for a recipe automatically recalculates all ingredient quantities. This thoughtful detail connects planning to shopping seamlessly.

UX highlights

Flexible Import: The app offers three ways to add recipes (scan, link, manual), catering to different user habits and ensuring no recipe is left behind.
Cooking Mode: A dedicated, distraction-free interface (04:26) displays preparation steps one by one, making it easy to follow along in the kitchen.
Dynamic Servings: Both in the recipe view and the grocery list, users can adjust serving sizes, and all ingredient amounts update automatically.
Smart Collections: Users can create custom collections (02:09) and apply multiple filters for effort, meal type, and diet to quickly find what they need (06:20).
Integrated Planning: The app tightly integrates recipes with a weekly planner (03:51) and a grocery list, covering the entire meal workflow from discovery to shopping.
In-context Feedback: After using the cooking mode, the app prompts for emoji-based feedback (04:37), capturing sentiment at the most relevant moment.

Monetization & growth

The app uses a free trial model, gated by a paywall encountered at the end of the onboarding flow (01:07). The paywall presents two options: a monthly plan and a discounted annual plan, framing the yearly option as a significant saving. The app requires users to create an account before seeing the paywall, ensuring they capture a lead even if the user doesn't convert immediately. An aggressive in-onboarding rating prompt (00:29) is also used as a growth lever.

Who it’s for

This app is for the avid home cook who finds recipe inspiration everywhere and struggles to keep it organized. It targets users who are active on social media platforms like TikTok and Instagram and frequently save recipe videos or screenshots. It's also for those who want an all-in-one tool to not only store recipes but also plan their weekly meals and simplify their grocery shopping.

Notes & opportunities

The app offers a comprehensive feature set, but the user experience could be streamlined. For example, after importing a recipe, the user is taken to the recipe detail page, but adding it to a collection requires navigating back, which feels like an extra step (02:06). Similarly, the high number of steps in the onboarding before reaching the main app, including a mandatory sign-up and paywall, might cause some users to drop off early.