Keep Recipes - All My Meals

What it does

All My Meals is a comprehensive recipe keeper and meal planning assistant. Its main purpose is to help users collect, organize, and use recipes from any source. The app allows importing recipes from social media links like TikTok and Instagram, scanning them from photos, or creating them manually. It then helps users plan their weekly meals and automatically generates a corresponding grocery list.

Where it shines

The app truly excels in its flexibility for adding content. The ability to scan a recipe from a screenshot at 01:42 is a standout feature that solves a real-world problem. This turns a messy camera roll into an organized, digital cookbook. Another strong point is the cohesive integration between recipes, the meal planner, and the grocery list. Adding a recipe to the weekly plan (03:49) and then seeing its ingredients appear on the shopping list (04:03) creates a smooth and logical user journey.

UX highlights

Multiple Import Methods: The app offers several ways to add recipes, including a URL paste (05:08), photo scan (01:42), and manual creation (02:25), catering to different user habits.
Dynamic Grocery List: The grocery list isn't static. Users can adjust serving sizes for a recipe (08:55), and the ingredient quantities update automatically, which is incredibly practical.
Structured Recipe Creation: The manual recipe creator (02:27) is well-organized, with distinct sections for meal type, diet, duration, equipment, ingredients, and preparation steps.
Contextual Feedback: After using the cooking mode, the app asks for a quick emoji-based rating (04:36), a smart way to gather feature-specific feedback without being intrusive.
Collections for Organization: Users can group recipes into custom collections like 'Pancake' or 'Salad' (02:08), allowing for better organization beyond a single list of favorites.
Clear Action Hierarchy: Key actions like 'Add to weekly plan' and 'Add to groceries' are presented as prominent buttons on each recipe page, making the next steps obvious.

Monetization & growth

The app uses a subscription model with a 7-day free trial, presented after the initial onboarding quiz and account creation (01:07). The paywall shows two options, monthly and yearly, highlighting the yearly plan as a significant discount. The app also employs a rating warm-up prompt during onboarding (00:29) to encourage positive App Store reviews. A subtle but interesting detail is the 'All ingredients on offer' tag seen on a recipe card (03:45), hinting at potential future affiliate or partnership opportunities.

Who it’s for

This app is for avid home cooks and meal planners who find recipe inspiration everywhere, from social media to old family cookbooks. It targets users who are tired of disorganized bookmarks, screenshots, and notes. Its feature set is ideal for people who want a single source of truth for their recipes and a practical tool to plan their weekly meals and streamline their grocery shopping.

Notes & opportunities

The app is feature-rich, but the initial onboarding is quite long, with multiple questions and a mandatory sign-up before the user can even see the main interface. This could be a point of friction for some users. While the recipe import is powerful, the loading time (01:51 to 02:01) could be optimized or masked with a more engaging animation to manage user perception of speed. Finally, the empty states for collections are basic; they could be enhanced with suggestions or clearer calls to action to guide the user.