Invoice Maker ▸ Estimate App

What it does

Invoice Maker is a utility app designed for freelancers and small business owners to streamline their billing process. It allows users to create, customize, and send professional invoices and estimates directly from their mobile device. The app also includes features for managing clients, tracking payments, and organizing services into a price book for faster creation.

Where it shines

The app excels in its efficient, workflow-oriented design. The ability to save items to a price book (04:37) and reuse them later is a significant time-saver. A standout moment is the one-tap conversion of an estimate into an invoice (05:43). This feature shows a clear understanding of the business user's journey from quote to payment. Furthermore, the client management system is well-integrated, allowing users to import contacts directly (01:59) and see all associated invoices and estimates in one place.

UX highlights

Passwordless Sign-Up: The app uses a 'magic link' system for account creation (00:33), avoiding password friction entirely and enhancing security.
Direct Contact Import: When adding a new client, users can import directly from their phone's contacts (01:59), pre-filling name and phone number fields.
Structured Item Creation: Adding an item to an invoice is structured with fields for unit price, quantity, and a toggle for applying a discount by percentage or flat amount (02:22).
Price Book: Users can save services or materials to a 'price book' (04:37), making it fast to add recurring items to future invoices.
Clear Invoice Status: Invoices on the main list are clearly marked with a 'Paid' status tag (03:57), providing an at-a-glance overview of financials.
Contextual Actions: The app provides relevant actions like Share, Print, and Edit on the invoice detail screen (03:10), keeping all management tools easily accessible.

Monetization & growth

The app presents a soft paywall very early in the onboarding process (00:12). It features an interesting opt-in toggle for a 3-day free trial, which then leads to a weekly subscription of $9.99. An annual plan is highlighted as the 'BEST OFFER,' a common strategy to encourage longer-term commitment. The app also employs an aggressive growth tactic by asking for an App Store rating (00:52) immediately after onboarding, before the user has even used the core features.

Who it’s for

This app is clearly targeted at freelancers, contractors, and small business owners who need a simple, mobile-first solution for billing. Its feature set is ideal for service-based professionals like designers, consultants, or tradespeople who need to quickly generate estimates and invoices on the go. The focus on speed and workflow automation makes it suitable for users who value efficiency over complex, enterprise-level accounting features.

Notes & opportunities

While the core invoicing workflow is smooth, the onboarding experience is quite demanding. It front-loads system permissions, business setup, a paywall, and account creation before the user can see the main app. This could be a point of significant drop-off. The app could test delaying the account creation and paywall prompts until after the user has created their first draft invoice, allowing them to experience the app's value first. Additionally, the interface for adding discounts could be slightly clearer; the toggle between percentage and flat amount is a bit hidden (02:23).