What it does
Greetings Island is a mobile app for creating and managing invitations. It offers a vast library of templates for events like birthdays, weddings, and parties. Users can customize these templates with text, photos, and stickers, and then share them digitally or prepare them for printing. Its standout capability is the integrated RSVP system, which allows creators to generate shareable links and QR codes to track guest responses directly within the app.
Where it shines
The app truly excels in its powerful yet accessible editor. The level of detail offered in text customization, including options for letter spacing and line height (02:49), allows for a professional-looking finish. Another highlight is the seamless transition from design to event management. At 03:19, the user effortlessly generates an RSVP link and QR code, which are then integrated directly into the invitation design. This closes the loop for event hosts, turning a static image into a functional tool.
UX highlights
- Contextual Sign-Up: The app doesn't force registration upfront. Instead, it prompts the user to create an account only when they perform an action that requires it, like favoriting a template (01:00).
- Comprehensive Filtering: The search and filter functionality is robust, allowing users to narrow down thousands of templates by theme, color, orientation, and more (00:44), making discovery efficient.
- Granular Editing Controls: The editor provides surprisingly deep control over elements. For example, users can apply metallic foil effects to text (02:25) or adjust the color theme of glitter backgrounds (05:53).
- Integrated Guest Management: The app serves as a central hub for events. Users can view their guest list, see pending RSVPs, and even delete attendees (09:15) without leaving the app.
- Multiple Export Options: After creation, the app provides a flexible share sheet offering everything from a simple image save to PDF export, email sending, and ordering physical prints (05:58).
Monetization & growth
The app employs a paywall-first strategy, presenting a subscription offer as the very first screen upon launch (00:05). It offers a yearly plan with a 7-day free trial, framed with social proof (a 4.8 Trustpilot rating) and a discount ("Save 33%"). Premium features, denoted by a crown icon, are visible throughout the template library, consistently reminding free users of the value of upgrading. The app also includes an option to order professional prints, opening up an additional revenue stream beyond digital subscriptions.
Who it’s for
This app is designed for everyday people planning personal events, from parents organizing a child's birthday party to couples announcing an engagement. It caters to users who want a high degree of customization without the complexity of professional design software. The integrated RSVP features also make it valuable for hosts who want a simple, all-in-one solution for creating invitations and managing guest responses.
Notes & opportunities
While powerful, the sheer number of editing options could be overwhelming for some users. The text editing toolbar, for instance, requires horizontal scrolling to access all features (02:34), which might hide some of the best tools. The initial hard paywall could also deter users who prefer to try the editor before committing. A brief, optional tutorial or highlighting key editing features on first use could improve discoverability and demonstrate the app's value more quickly.