InstaSize: AI Photo Editor

What it does

InstaSize is an AI-powered photo and video editor for mobile. Its main job is to help users quickly clean up, resize, and creatively edit their images using a suite of AI tools. Core features include one-tap background and object removal, generative AI to expand photos, a collage maker, and a wallpaper creator.

Where it shines

The app excels at making complex edits feel simple. The AI-powered 'Magic Fill' (01:17) impressively expands an image's canvas, generating new background content that blends with the original. The background removal tool (01:37) is also a multi-tool, seamlessly transitioning into options for adding new backgrounds from colors or the user's library. The batch editing feature (07:31) is another highlight, allowing users to apply consistent edits across multiple photos at once, saving significant time.

UX highlights

Contextual Toolbars: After an action is completed, the app presents a relevant toolbar. For example, after removing a background at 01:42, options to add a new one appear instantly.
Simplified AI Controls: Complex features are boiled down to simple choices. The 'Expand' tool at 00:03 offers a clear 'Fill' or 'Expand' option, making generative AI accessible.
Intuitive Interactions: The object removal tool uses a simple, satisfying brush interaction (02:13) to paint over unwanted elements.
Social Media Presets: The app provides a wide array of pre-sized templates for various social media platforms (00:54), streamlining the export process for creators.
Customizable Workflow: A dedicated 'Manage Filters' screen (02:54) allows users to hide, reorder, and favorite filters, personalizing their editing experience.
Precise Export Controls: When saving, users can control not just dimensions and format, but also the image quality and resulting file size (06:21).

Monetization & growth

The app uses a soft paywall with a 3-day free trial, which is presented immediately after a short feature showcase (00:13). The paywall screen at 00:19 uses a visual timeline to transparently communicate when the trial ends and billing begins, a strong trust-building mechanic. A referral program is also accessible from the main screen ('Get Premium Free' at 06:04), offering free months of service for successful invites and gamifying the growth loop.

Who it’s for

Instasize is designed for social media creators, e-commerce sellers, and casual users who want professional-looking images without complex desktop software. The focus on AI clean-up tools, social media presets, and batch processing suggests a target audience that values speed and high-quality results for platforms like Instagram, Shopify, and TikTok.

Notes & opportunities

The app forces the subscription flow at the very beginning, gating all functionality. This might deter users who want to explore the free features first. While the value is demonstrated well, this hard gate could be a point of friction. The collage maker pops up an error if not all slots are filled before saving (04:26), which could be handled more gracefully, perhaps by saving with empty slots or offering to fill them with a color.