IHG One Rewards: Book Hotels

What it does

The IHG Hotels & Rewards app is the mobile gateway for the InterContinental Hotels Group. It serves two primary functions: a tool for booking stays across its 19+ hotel brands and a central hub for managing the IHG One Rewards loyalty account. Users can search for hotels, compare rates, make reservations, and track their points and membership status.

Where it shines

The app excels at integrating its loyalty program directly into the user experience. The post-signup benefits overview (01:21) uses an interactive carousel to showcase the value of climbing the membership tiers, making the rewards feel tangible and aspirational. The search functionality is also robust, with a powerful map view (05:15) that allows users to explore hotel locations and prices geographically. Finally, the account management section is comprehensive, providing easy access to everything from stay preferences to communication settings (01:54).

UX highlights

The sign-up form provides excellent real-time validation, especially for password creation (00:41), guiding users to success without post-submission errors.
The tiered benefits carousel (01:25) uses color and motion to effectively differentiate between membership levels and incentivize progression.
A dedicated "View Details" toggle on the benefits screen (01:38) allows users to choose their desired level of information, avoiding overwhelming them with text.
The search results screen combines a list view with a map view, catering to different user preferences for browsing hotels.
After a successful search, a floating action button allows users to quickly redo the search in a new map area (05:32), a thoughtful touch for exploratory browsing.
The checkout process clearly itemizes costs, including taxes, fees, and any extras added, providing full transparency before booking (08:10).

Monetization & growth

The app does not feature a subscription-based paywall. Its primary monetization strategy is to drive direct hotel bookings, bypassing third-party travel agencies and their associated fees. Growth is fueled by the IHG One Rewards program. By offering exclusive member rates, points promotions (03:02), and tiered benefits, the app incentivizes users to create an account and book directly to earn and redeem points. The entire experience is built around reinforcing the value of being a loyal member.

Who it’s for

This app is designed for frequent travelers, particularly business travelers and vacationers who are loyal to IHG's family of brands (like Holiday Inn, Crowne Plaza, and InterContinental). It caters to users who want a streamlined way to manage their loyalty status, track points, and book stays while accessing member-exclusive perks and rates.

Notes & opportunities

The app's reliance on a hybrid model, blending native elements with in-app web views, creates some friction. At 02:39, an "unsupported browser" warning appears, which is a confusing and potentially alarming message for a user within a native app. The transition from the native map to a web view for hotel details (05:17) can also feel slightly disjointed. Committing to a fully native booking flow could create a smoother and more reliable user experience.