What it does
FitCoach is a personal fitness application designed to create customized workout and meal plans for users. Through an extensive initial questionnaire, it gathers information about a user's goals, current fitness level, lifestyle, and specific 'problem areas' to generate a tailored weight loss and fitness program.
Where it shines
FitCoach's strength lies in its deeply personalized onboarding. The process feels less like a generic setup and more like a one-on-one consultation. A standout moment is the interactive body map at 00:34, where users tap to highlight areas they want to focus on. Another strong point is the real-time feedback provided when entering weight (02:10), which instantly calculates BMI and offers a clear assessment. This level of interactivity makes the data collection feel valuable in its own right.
UX highlights
- Visual Goal Setting: The body map (00:34) is a brilliant way to turn an abstract goal into a visual, tangible selection. Tapping 'Belly' and seeing the model's midsection highlight is intuitive and engaging.
- Educational Pauses: The app occasionally pauses the quiz to show informational screens, like the one at 00:32 comparing restrictive diets to workouts. This builds trust and sets expectations.
- Instant Feedback Loops: When setting weight, the BMI and its classification update live at 02:10. This makes the interaction feel intelligent and responsive.
- Progressive Disclosure of Options: On screens with many options, like choosing problem areas (00:34), the app only shows a few at a time, preventing overwhelm.
- Clear Summaries: Before the final reveal, the app presents a clean summary of the user's current fitness level (02:27), creating a 'before' picture that justifies the 'after' to come.
- Animated Projections: The final plan includes an animated graph (02:42) showing projected weight loss, making the future goal feel achievable and exciting.
Monetization & growth
Monetization is handled through a hard paywall presented immediately after the personalized plan is generated (03:08). The app dedicates the entire onboarding flow to building perceived value, making the user invest significant time and personal data. This strategy aims to make paying feel like the logical next step to unlock the highly customized plan they just co-created. The paywall itself offers three subscription tiers, with the 12-month option highlighted as 'Best Value' and showing a discounted price.
Who it’s for
This app is primarily for individuals who are new to fitness or feel overwhelmed by generic workout programs. The detailed questionnaire and promise of a fully personalized plan appeal to users seeking a structured, guided approach to weight loss and fitness. The user-friendly, non-intimidating interface suggests it targets a broad audience rather than seasoned fitness experts.
Notes & opportunities
While the personalization is strong, the onboarding is very long. The time-to-value is high, as the user must answer over a dozen questions before seeing any tangible output. There is also no social proof like testimonials or star ratings, which could further build trust. The permission prompts for notifications and tracking at 00:05 and 00:09 are presented without any custom warm-up screen, which could be a point of friction for privacy-conscious users.