What it does
Hidy VPN is a mobile utility application designed to provide more than just a standard VPN service. At its core, it secures the user's internet connection for enhanced privacy and access to geo-restricted content. However, it also bundles a suite of additional tools, including an ad blocker for Safari, an integrated internet speed test, and an AI-powered connection optimizer.
Where it shines
The app excels in its clear communication of value and its focus on simplicity for non-technical users. The onboarding carousel (00:02) quickly establishes that this is a multi-purpose tool, not just a VPN. The standout 'AI-Boost' feature (02:48) further enhances this by removing the guesswork from server selection, offering a one-tap solution for the best possible performance, which is a significant advantage for users who prioritize speed and ease of use.
UX highlights
- Bundled Value Proposition: The app clearly presents its four main features (VPN, Ad Blocker, Speed Test, AI-Boost) in the initial onboarding carousel, framing itself as a comprehensive utility suite.
- Clear Server Differentiation: In the server selection list (01:05), the app cleanly separates 'Free' and 'Premium' servers, making it easy for users to understand the benefits of upgrading.
- Integrated Performance Feedback: The built-in speed test (01:54) allows users to immediately see the performance of their connection, providing tangible proof of the service's value.
- Simplified Server Selection: The 'AI-Boost' feature (02:48) offers a simple, one-tap method to find and connect to the optimal server, catering to users who don't want to manually pick a location.
- Helpful Feature Tutorials: The app includes a short, animated guide on how to install the home screen widget (02:28), proactively helping users get more value from the app.
Monetization & growth
The app's monetization strategy is direct and integrated early into the user experience. After a brief feature overview, the onboarding flow funnels the user to a subscription prompt at 00:13. It presents a single weekly plan with a 3-day free trial, using Apple's native payment sheet. This approach leverages the trust and familiarity of the OS. Throughout the app, premium servers are clearly marked in the server list (01:06), serving as a constant upsell opportunity for free users.
Who it’s for
Hidy VPN appears to be for individuals who are looking for an all-in-one mobile security and performance tool. Its target audience is likely users who value simplicity and convenience over granular control. The bundled features and the AI-Boost function suggest it appeals to people who want to improve their online experience (faster speeds, no ads, privacy) without needing to understand the technical details of VPN protocols or server locations.
Notes & opportunities
While the app has a clean interface, the core connection experience showed some friction. The initial attempt to connect was very long and appeared to fail, forcing the user to navigate to system settings to troubleshoot (00:33 - 01:00). Providing clearer in-app feedback, status updates, or automatic retry logic during connection issues could significantly improve the user experience and reduce potential churn.