Healthi: Weight Loss, Diet App

What it does

Healthi is a comprehensive diet and weight loss companion designed to help users track their food intake, physical activity, and weight progress. The app creates personalized plans based on individual goals and dietary preferences, offering a choice of different tracking philosophies beyond simple calorie counting. It integrates community features, recipes, and meal plans to provide a holistic support system for users on their health journey.

Where it shines

Healthi excels in its personalization and user guidance. The onboarding quiz (00:30) is thorough, making the subsequent plan feel genuinely tailored. A standout moment occurs at 01:40, when changing the diet plan from "Calorie Command" to "Sugar Smart" reframes the entire tracking metric from calories to a proprietary "BITES" system, showing the app's deep adaptability. The "Getting Started" checklist on the dashboard (02:25) is another highlight, skillfully guiding new users through essential first steps without a restrictive tutorial.

UX highlights

Fluid Unit Conversion: During setup, users can instantly switch between metric and imperial units for height and weight (00:42), a small but significant detail that reduces friction.
Gamified Onboarding: A persistent checklist with a progress bar (02:17) turns the initial setup into a series of rewarding, manageable tasks.
Contextual Search: The food logging search is well-structured, with helpful quick-add buttons for common breakfast items during the first log (02:07).
Clear Data Visualization: The Progress tab (05:40) uses simple, clean bar charts to display trends in weight, food intake, and activity, making it easy to see patterns at a glance.
Integrated Community: The app seamlessly blends tracking with social support, allowing users to join groups (01:57) and browse a community feed (09:43) for motivation.
Milestone Celebrations: The app uses positive reinforcement, like a milestone alert for the first tracked food (02:15) and confetti for weight loss (05:55), to keep users engaged.

Monetization & growth

A soft paywall is presented at 01:18 after the user has invested time in the personalization quiz. The screen clearly outlines the features of the PRO plan versus the free Basic plan. The PRO plan is highlighted as "Recommended" and shows a discount on the annual option to create value. Throughout the app, PRO features like premium plans, recipe builder, and meal plans are clearly marked with a badge, serving as persistent upgrade prompts.

Who it’s for

This app is for individuals seeking a structured yet flexible approach to weight loss and healthier eating. It caters to users who appreciate personalization and want more than a basic calorie counter, offering different dietary philosophies like low-sugar or carb-conscious plans. The strong community and recipe features also make it a good fit for those who need motivation and inspiration to stay on track.

Notes & opportunities

While the onboarding is thorough, its length could be a point of friction for some users. The initial quiz and multi-step checklist take over three minutes to complete. The app heavily relies on its proprietary "BITES" metric, which requires a learning curve; the short tutorial at 02:27 helps, but users may need ongoing reminders. Finally, the main dashboard is very dense with information, which could be overwhelming for a first-time user.