Haptic: Daily Habit Tracker

What it does

Haptic is an action-based journal designed for tracking and organizing daily habits and activities. The app allows users to log a wide variety of events, from media consumption like books and albums to travel, fitness, and simple habits like drinking coffee. It then visualizes this data, helping users identify patterns and track their progress over time.

Where it shines

The app excels in its streamlined data entry and clear, glanceable feedback. The onboarding process, structured as a three-step carousel (00:02), is particularly effective. It avoids overwhelming the user by focusing on a single key action: selecting which habits to track. The main interface is also very strong. The pull-down gesture to reveal a widget-like dashboard at 02:44 provides a quick, satisfying overview of the day's activities.

UX highlights

Focused Onboarding: The onboarding is a masterclass in simplicity, using a 3-step carousel to guide users through setup. This makes the process feel finite and manageable.
Direct Data Entry: Tapping the main '+' button at 00:55 opens a comprehensive menu of all trackable activities, making it fast and intuitive to log a new entry without navigating complex menus.
Interactive Rating: When rating an entry at 01:22, the stars fill with a delightful bouncy animation, adding a small but satisfying piece of micro-interaction.
Glanceable Dashboard: The main screen features a dashboard (02:44) with summary cards for each category. This provides immediate insights without needing to visit a separate analytics tab.
Clean Analytics: The "Insights" screen (03:05) uses simple bar charts and clear filtering options (D, W, M, Y) to present historical data in an easily digestible format.
Contextual Search: When logging media like an album (01:00) or book (01:36), the app provides a search interface that pulls from a larger database, simplifying the logging process.

Monetization & growth

Haptic employs a free trial model with a paywall presented at the end of the onboarding sequence (00:35). Before the user can access the main app, they are prompted to start a 7-day free trial that converts to an annual subscription. The paywall clearly lists the key benefits of membership, such as unlimited categories and advanced insights. After a successful subscription, a celebratory "You are a legend!" screen with confetti (00:47) reinforces the purchase decision.

Who it’s for

Haptic is for individuals interested in the "quantified self" movement who want a simple, visually appealing tool to log and understand their daily lives. It's suitable for anyone looking to build new habits, track specific activities, or simply maintain a digital journal of their actions. The app's design appeals to users who appreciate a clean interface and straightforward data visualization.

Notes & opportunities

The app's core loop is strong, but there are a few areas for refinement. When searching for a book like "A Little Life" at 01:38, the search results seem a bit noisy and irrelevant, which could add friction to the logging process. Additionally, while the main dashboard is excellent, the swipe-to-delete gesture at 02:37 is the only way shown to manage entries. Adding an edit function to the same gesture could improve usability for correcting mistakes.