Haptic: Daily Habit Tracker

What it does

Haptic is an action-based digital journal. Instead of focusing on free-form text entries, it allows users to log specific, structured activities and habits. The app provides a wide range of predefined categories, from media consumption like books and podcasts to fitness, travel, and daily routines like drinking coffee. By collecting this structured data, it generates personal analytics and insights to help users understand their patterns over time.

Where it shines

The app's strength lies in its structured data approach. The process of adding an entry (00:55) is fast and guided, often using integrations to pull in rich metadata, like searching Apple's music library for an album (01:02). This makes logging feel effortless while creating a clean, powerful dataset. The app then visualizes this data effectively in its Insights section (03:06), turning simple logs into meaningful charts and streaks that show progress at a glance.

UX highlights

Contextual data entry: Each category has a tailored input method. For example, logging a flight brings up 'From' and 'To' airport search fields (01:57), while logging music provides an album search.
Glanceable dashboard: A pull-down gesture from the top of the main timeline reveals a summary dashboard of tracked metrics (02:44), providing quick access to stats without leaving the home screen.
Clear timeline view: The main interface is a clean, reverse-chronological feed of logged events, making it easy to review recent activity.
Simple rating system: Users can add a star rating to entries (01:22), adding a simple qualitative layer to the quantitative data.
Comprehensive category library: The initial setup shows a large, well-organized library of potential habits to track (00:06), immediately showcasing the app's versatility.
Direct navigation from stats: Tapping on a metric in the top dashboard (02:50) directly navigates to the detailed analytics for that specific category.

Monetization & growth

Haptic employs a soft paywall strategy. The user completes the onboarding and lands on the main timeline without seeing an upfront paywall. However, the paywall is triggered upon the first attempt to add an activity (00:35). It presents a single annual subscription plan with a 7-day free trial. After a successful subscription, the app shows a celebratory confirmation screen with confetti (00:48) to positively reinforce the purchase.

Who it’s for

This app is for data-conscious individuals who enjoy quantifying their lives but dislike traditional, unstructured journaling. It appeals to users who want to track specific habits, see trends in their behavior, and understand their routines through clean data visualization. It's suitable for tracking media consumption, fitness goals, travel history, or any recurring life event without the pressure of writing detailed narratives.

Notes & opportunities

The app's core loop is strong, but the search functionality for books (01:36) seems to have a slight lag or difficulty finding a popular title, which could be a point of friction. While the structured data is powerful, adding an optional, simple 'notes' field to entries could provide valuable context for users looking back at their logs. The initial onboarding carousel is functional but could be more engaging by showing a preview of the insights the app can generate based on the selected habits.