Haptic: Daily Habit Tracker

What it does

Haptic is an action-based journal for logging and tracking a wide variety of life activities. It goes beyond simple habit tracking, allowing users to log specific events like books read, albums listened to, flights taken, or workouts completed. The app then visualizes this data, providing insights into the user's patterns and history over time.

Where it shines

The app excels in its clean, modular approach to data entry. Instead of using a generic form, Haptic provides tailored input screens for each category. For example, when logging a flight at 01:54, the user gets specific 'From' and 'To' fields that search for airports. When logging music at 00:57, it searches a music database and pulls in album art. This makes the process of logging activities feel both fast and rewarding, resulting in a visually rich timeline.

UX highlights

Centralized Entry Point: A single floating plus button at 00:55 serves as the universal entry point for adding any type of activity, which simplifies the main interface.
Rich Data Previews: Logged items are displayed as clean cards with relevant icons and metadata (e.g., artist name, flight distance), making the timeline scannable and visually engaging.
Direct Data Visualization: The Insights dashboard (02:45) offers a simple bar chart and summary stats. Quick-tap filters for Day, Week, Month, and Year allow for effortless exploration of trends without complex controls.
In-Entry Rating: The app allows for a secondary layer of data, such as adding a star rating to a logged album (01:22), adding personal context to the entry.
Dark Mode Support: The app includes a polished dark mode, visible in the Insights and Settings sections, providing a comfortable viewing experience in low light.
Customization Options: Users can personalize their experience by changing the app icon (03:47) and adding a profile picture and name in the settings.

Monetization & growth

Haptic employs a confident monetization strategy by gating the entire app experience behind a paywall. After a brief, three-step setup, the user is immediately presented with a non-skippable subscription screen at 00:35. The offer is a 7-day free trial that converts to an annual plan. This filters for high-intent users from the very beginning. The app reinforces the purchase with a celebratory 'You are a legend!' screen at 00:48.

Who it’s for

The app is designed for data-conscious individuals who enjoy quantifying their lives and keeping a detailed record of their activities. It appeals to users who want more than a simple to-do list or habit tracker, providing a structured way to log and reflect on everything from media consumption to travel. Its clean design and focus on data visualization make it a good fit for those who appreciate minimalist and functional tools.

Notes & opportunities

The immediate, mandatory paywall is a bold move that could deter users who want to experience the app's core value before committing to a trial. While it likely improves the quality of signups, offering a limited-access free version could expand the user base. Additionally, the process of logging a book at 01:32 shows a search that doesn't immediately find the desired title, suggesting the search functionality could be a point of friction for some users.