What it does
Haptic is an action-based journal for tracking and organizing daily habits and activities. The app allows users to log various events, from workouts and coffee consumption to flights and books read. It presents this data in a clean, chronological timeline and provides analytics to help users spot trends and understand their routines over time.
Where it shines
The app excels at making data logging as frictionless as possible. Instead of forcing users to type everything manually, it integrates with external services. For example, when logging a listened album (00:57) or a read book (01:33), the app provides a search interface to pull in rich data instantly. Another highlight is the dual-view interface on the main screen. A simple downward swipe (02:44) transforms the detailed timeline into a dark-mode, widget-style dashboard for a quick, at-a-glance summary of the day's activities.
UX highlights
- Structured Onboarding: The initial setup is a clean, three-step carousel (00:02-00:35) that guides the user through personalizing their trackers and granting permissions, making the process feel organized and finite.
- Low-Friction Logging: Searching for and selecting media or locations (01:55) from a database drastically reduces the effort required to create a new journal entry.
- Contextual Actions: Swiping left on an entry (02:36) reveals a simple, intuitive delete action, a common but well-executed mobile pattern.
- Insightful Analytics: The 'Insights' screen (03:06) offers a clear visual breakdown of activity over time, with filters for daily, weekly, monthly, and yearly views.
- Personalization Options: Users can customize their experience by changing their profile picture and name (03:26) and even the app's home screen icon (03:47).
- Delightful Feedback: A celebratory confetti animation (00:48) after subscribing provides a moment of positive reinforcement at a key conversion point.
Monetization & growth
Haptic employs a free-trial model with a paywall presented immediately after the onboarding flow completes (00:35). The offer is for a 7-day free trial that converts to a single annual subscription plan. The paywall clearly lists the benefits of membership, such as unlimited categories and advanced insights. This strategy aims to convert highly motivated users who have just invested time in personalizing the app. The video does not show any other monetization or upgrade prompts after this initial subscription.
Who it’s for
The app appears to be for individuals who are data-oriented and want to quantify their lives by tracking a wide range of habits and activities. It's suitable for users who appreciate a clean interface and value efficiency in data entry. The focus on logging everything from flights to workouts suggests a target audience of self-improvers, life-loggers, and individuals looking to build better routines through awareness.
Notes & opportunities
The timeline view is clean, but could become cluttered on very active days. Grouping entries by time of day (morning, afternoon, evening) could improve scannability. While the external data integration is a strength, the book search (01:40) didn't immediately find the desired title, showing a potential dependency on the quality of the integrated search API. Finally, the app doesn't show any social or community features, which could be an opportunity for growth by allowing users to share progress or challenge friends.