What it does
Hair AI is a photo editing app that uses artificial intelligence to let users experiment with their appearance. Its primary functions include trying on a wide variety of hairstyles and colors, applying age and beauty filters, and even getting a personalized color analysis to help with fashion choices. The app offers both quick, single-photo transformations and a more in-depth feature to create a personal catalog of AI-generated hairstyles.
Where it shines
The app excels at quickly demonstrating value. The onboarding quiz (00:07-00:23) is fast and effectively communicates the breadth of features by asking users what they are interested in. The 'Color Analysis' feature (01:00) is a standout, moving beyond simple cosmetic filters to provide genuinely useful style advice. This transforms the app from a novelty into a practical tool for users interested in personal branding and fashion.
UX highlights
- Intent-driven onboarding: The quiz question "What brings you here today?" (00:15) is a smart way to gauge user intent while simultaneously showcasing the app's features.
- Interactive feedback: During the interest selection, the button dynamically updates to show "Continue with X/5 Interests," giving users clear, real-time feedback on their selections.
- Feature-packed dashboard: The main screen (00:42) uses a clean, card-based layout that organizes its many features into digestible categories like "Customize & Transform" and "Perfect For Fun."
- Clear photo guidelines: Before uploading, the app provides visual do's and don'ts to ensure the best results (00:45), managing user expectations and reducing the chance of poor AI output.
- Efficient saving flow: After an edit, the app offers a simple way to copy a branded hashtag (02:50) before saving, encouraging organic marketing.
Monetization & growth
The app employs a hybrid monetization strategy. First, it presents a mandatory subscription paywall with a free trial at the end of onboarding (00:27), gating all features. Later, it offers a separate, one-time in-app purchase for a premium feature: generating a "personal hair catalog" of 20 images for $12.99 (04:13). This approach allows the app to secure recurring revenue while also capturing additional income from highly engaged users seeking specific, high-value outputs.
Who it’s for
Hair AI is for users curious about changing their look and those interested in personal style. It appeals to a broad audience, from people contemplating a new haircut or color to those who enjoy experimenting with different online personas using AI filters. The color analysis feature also targets users with a deeper interest in fashion, color theory, and personal branding.
Notes & opportunities
The initial onboarding experience could be improved. The app immediately presents system-level prompts for tracking (00:01) and notifications (00:05) without providing any context or a "warm-up" screen. This could be jarring for new users and likely suppresses opt-in rates. A brief screen explaining why these permissions are needed would build more trust. Additionally, while the app has many features, letting a user try just one basic filter before hitting the main paywall could increase subscription conversions by providing a direct taste of the app's magic.