Glam AI: Video & Photo Editor

What it does

Glam AI is a mobile editor that leverages artificial intelligence to transform photos and videos. Users can apply stylistic filters, generate entire scenes, animate static images using text prompts, and create multi-person group photos from individual selfies. The app is geared towards creating high-quality, shareable content for social media with minimal effort.

Where it shines

Glam AI stands out with its powerful and social AI features. The "Group Shots" functionality (02:32) is particularly impressive, allowing users to map different friends' selfies onto a single template for a cohesive group photo. This turns a typically solo activity into a collaborative one. Another highlight is the AI Chat (07:04), where users can simply type a command like "make the girl turn and hold a bouquet of roses" to animate a photo, removing the need for complex editing tools. The sheer variety of high-quality templates, from "Celebration" to "Viral Trends," provides endless creative starting points.

UX highlights

Daily Rewards: The app incentivizes daily engagement by offering coins as a login reward (02:14), which creates a habit loop and familiarizes users with the in-app currency.
Clear Categorization: The home screen uses clear, thematic categories like "Celebration," "Viral Trends," and "Christmas" (02:09), helping users quickly find relevant styles for their needs.
Interactive Creation: Features like "Group Shots" guide the user step-by-step, with clear prompts to upload a selfie for each person detected in the template (02:49).
Growth Loops as Features: The app cleverly integrates growth mechanics, such as requiring users to invite friends to unlock results (05:04), turning content creation into a viral loop.
Conversational Interface: The AI Chat provides a simple, text-based way to perform complex animations (07:22), making advanced editing accessible to everyone.
Content-First Navigation: The app's feed (10:16) showcases what other users are creating, providing inspiration and demonstrating the tool's capabilities in a social context.

Monetization & growth

The app employs an aggressive, multi-layered monetization strategy within its onboarding. After a brief quiz, it presents a paywall with a timed discount (01:17). If the user tries to exit, a gamified "Lucky Gift" appears (01:46), revealing a second, different offer. Beyond the paywall, many features require either a Pro subscription or coins. A prominent growth tactic involves gating the final result of a creation behind a prompt to "Invite 5 friends" (05:04), forcing a choice between paying, sharing, or abandoning the content.

Who it’s for

Glam AI is designed for social media users, content creators, and anyone looking to produce eye-catching, AI-enhanced visuals. Its features cater to individuals wanting unique profile photos, groups of friends wanting to create fun pictures together, and even small businesses looking to create product shots (06:32). The ease of use makes it accessible to casual users, while the power of its AI tools appeals to more serious creators.

Notes & opportunities

While powerful, the app's reliance on gating content behind either payment or friend invites could be a point of friction for some users. The coin-based economy might also be confusing, as it's not immediately clear how many coins are needed for certain actions until the user attempts them. Clarifying the cost of actions upfront or offering a small number of free initial creations could improve the first-time user experience and reduce potential frustration.