Glam AI: Video & Photo Editor

What it does

Glam is an AI editor designed to transform user-submitted photos and videos into a wide array of artistic styles. Its core function is to apply complex filters, such as turning a portrait into an anime character or reimagining a scene in a specific artistic aesthetic. Beyond simple filters, the app also offers a unique virtual try-on feature that allows users to change outfits in their videos with a single tap.

Where it shines

Glam excels at making a complex process feel simple and rewarding. The before-and-after transitions for AI styles are remarkably smooth, providing a moment of magic for the user (00:43). A key strength is its handling of processing time. Instead of locking the screen, the app creates a persistent thumbnail for the job at the top of the screen (01:21), allowing users to continue browsing and even queue up more creations. Finally, the app fosters a creative community with a built-in feed (03:15) where users can discover new styles and see what others are making.

UX highlights

Clear Content Tiers: The app uses prominent "Free" and "Pro" tags on all styles (00:39), which manages user expectations and creates a constant, low-pressure upsell opportunity.
Asynchronous Processing: Users are never stuck on a loading screen. The app processes images in the background, which improves the user flow and reduces perceived wait times.
Skippable Paywall: The initial paywall at 00:28 is not mandatory. This lowers the barrier to entry and allows the app's free features to demonstrate value and build trust first.
Notification-Driven Results: The app uses a push notification (01:54) and a subsequent "Downloading" flow to deliver finished creations, making the result feel like a valuable, prepared asset.
In-App Currency: Glam uses a dual model of subscriptions and "Coins" for generating content, offering flexibility for different user engagement levels.
Favorites System: A simple heart icon (00:45) allows users to save styles they like, creating a personalized collection for easy access later.

Monetization & growth

Glam's monetization strategy is visible from the start with a soft paywall during onboarding (00:28). It heavily incentivizes the annual plan with a "Save 92%" offer, framing it as the best value. The app operates on a freemium model, with many styles locked behind a "Pro" subscription. The settings screen at 03:29 reveals multiple subscription tiers, including a standard "Pro" and a more expensive "Artist" plan, targeting different user needs. The app also includes a referral program, rewarding users with coins for inviting new subscribers, which is a smart growth loop.

Who it’s for

Glam is designed for social media users, content creators, and anyone interested in digital art and self-expression. Its primary use cases involve creating unique profile pictures, stylized video clips for platforms like TikTok and Instagram, or simply experimenting with different visual identities. The virtual clothing try-on feature also appeals to fashion enthusiasts who want to visualize new looks.

Notes & opportunities

The initial permission prompts for tracking (00:15) and notifications (00:35) are presented without context. Adding simple warm-up screens to explain the benefits of opting in could significantly increase acceptance rates. The dual economy of subscriptions and coins could also be a point of confusion for some users. Clarifying how they work together more explicitly in the UI could prevent user uncertainty.