Formula 1®

What it does

The official Formula 1 app is the digital hub for everything related to the motorsport. It offers fans a comprehensive platform to follow the season with up-to-the-minute news, feature articles, and video highlights. Users can track live race data, check driver and constructor standings, and view detailed schedules for every Grand Prix weekend. The app also integrates the official F1 Fantasy league, allowing fans to build and manage their own teams.

Where it shines

The app excels in its presentation of dense data. At 03:18, the race weekend schedule is laid out clearly, distinguishing between practice, qualifying, and the main race. The driver and constructor standings (03:53) are easy to parse, but the real strength is in the deep dive. Tapping on a driver (03:55) opens a detailed profile with tabs for career stats, media, and a full biography, offering a layered experience for dedicated fans. Finally, the seamless integration of the F1 Fantasy game (04:41) provides a strong engagement loop beyond just consuming content.

UX highlights

Structured Onboarding: The app uses a multi-step wizard for account creation (00:11-01:06), breaking a long form into manageable chunks to reduce cognitive load.
Clear Navigation: A persistent bottom tab bar provides immediate access to the five core sections: Home, Video, Schedule, Standings, and Fantasy.
Permission Priming: Before showing system prompts, the app uses custom screens to explain the benefits of notifications (01:25) and tracking (01:31), a best practice for increasing opt-ins.
Content Tagging: News items on the home feed are clearly labeled with tags like 'FEATURE' or 'NEWS', helping users quickly identify the type of content they are about to open.
Visual Consistency: The app maintains a strong brand identity with consistent use of its signature red, clean typography, and high-quality imagery throughout.

Monetization & growth

The recorded user flow does not feature a paywall or any explicit monetization attempts. The primary focus of the initial experience is on user registration and permission granting. The app likely monetizes through an F1 TV subscription, which provides access to live streaming and premium content, but this is not aggressively pushed on new users. The main growth mechanic observed is the use of permission warm-up screens, designed to maximize opt-ins for notifications and tracking, which are key channels for re-engagement and personalized advertising.

Who it’s for

This app is built for Formula 1 fans of all levels. It serves the die-hard enthusiast who wants detailed stats, historical data, and in-depth analysis. It also caters to the more casual fan who wants to quickly check race results, watch highlights, and participate in the social experience of the fantasy league. It is the essential companion for anyone who follows the Formula 1 World Championship.

Notes & opportunities

The mandatory account creation and immediate email verification (01:13) at the very beginning of the user journey introduces significant friction. The app could test delaying this requirement until the user attempts to access a specific feature, like the fantasy game, potentially increasing initial exploration and engagement. Additionally, the app presents a geo-restriction error late in the onboarding flow (01:36); checking the user's location earlier could provide a better experience for those in unsupported regions.