Fit with Coco

What it does

Fit with Coco is a content-driven fitness app focused on Pilates and strength training. It provides users with a library of workout videos organized into weekly schedules, multi-week programs, and various thematic categories. The app aims to be a comprehensive guide for users looking to build strength and follow a structured fitness routine from home or the gym.

Where it shines

Fit with Coco excels in its clear and structured content presentation. The main 'Browse' screen (00:15) uses well-organized carousels to present different ways to engage, from the "Weekly Workout Schedule" for daily guidance to longer-term "Programs & Challenges." Its most useful feature is the workout blueprint shown at 00:22, which details every single exercise in a session. This transparency allows users to know exactly what to expect before committing to a workout.

UX highlights

Layered Browsing: The home screen uses horizontal carousels for high-level discovery, with clear entry points to drill down into specific categories like "Programs & Challenges" (00:58).
Transparent Workout Details: Every video is accompanied by a full list of required equipment and exercises, building user trust and helping with preparation (00:22).
Integrated Calendar: The calendar tab (01:53) provides a simple, visual way to see and access the workout scheduled for each day, reinforcing the idea of a structured plan.
Content Filtering: A straightforward search and filter function (01:19) allows users to narrow down workouts by category and required equipment, making the large library accessible.
Simple Playlist Creation: Users can easily save workouts to custom playlists directly from the video detail screen, as shown between 00:26 and 00:32.

Monetization & growth

Monetization is central to the user experience. The app presents a soft paywall immediately after the notification prompt during onboarding (00:03). While users can dismiss it, every piece of content within the app is gated. Tapping any video (00:17), program (01:06), or nutrition guide (01:37) brings up a "Join Now" prompt that leads back to the subscription screen. The app offers two plans, monthly and yearly, with a clear "Save 25%" callout on the annual option (00:08).

Who it’s for

This app is designed for individuals, likely women, who are looking for structured, guided workouts that blend Pilates with strength training. The target user appreciates having a plan laid out for them, whether it's a daily schedule or a multi-week challenge. They are likely high-intent users willing to pay for a premium, well-organized content library to guide their fitness journey.

Notes & opportunities

While the persistent paywalling is a clear strategy, it creates a browse-only experience for non-subscribers, which could deter users looking for a sample before committing. There's an opportunity to offer one or two unlocked introductory workouts to better demonstrate the app's value. Additionally, the 'Community' tab requires a sign-in (01:47), which is a separate friction point from the subscription paywall; integrating this into a single onboarding flow could be smoother.