Fit with Coco

What it does

Fit with Coco is a fitness app designed to guide users through structured strength and pilates workout programs. Instead of just offering a library of exercises, it organizes content into multi-week challenges and provides a corresponding weekly schedule. This helps users follow a consistent plan to build strength and achieve fitness goals from home.

Where it shines

The app's strength lies in its clear, structured content hierarchy. The home screen (00:11) immediately presents an actionable "Weekly Schedule" linked to a larger program, removing the guesswork of what to do next. Another standout moment is the integrated music control feature (00:27), which allows users to manage their own music and the instructor's volume from within the app, solving a common workout frustration.

UX highlights

Clear information architecture. The app is neatly divided into a Catalog, Favorites, Downloads, Playlists, and Notes, making navigation intuitive.
Action-oriented home screen. The dashboard (00:11) features a horizontally scrollable weekly schedule, making it easy to jump directly into the day's workout.
Programs over a library. By emphasizing "Programs & Challenges" (01:36), the app encourages long-term engagement over single-session use.
Detailed workout metadata. Each video view provides key information upfront, including active time and required equipment (00:41).
Integrated music experience. A dedicated modal for music controls (00:35), including audio ducking, shows a deep understanding of user needs during a workout.
Robust content management. Users can not only favorite videos but also create and manage multiple custom playlists (02:50), offering a high degree of personalization.

Monetization & growth

The monetization strategy is introduced very early. After a brief two-slide feature carousel, a soft paywall appears at 00:06, gating access to the content. The paywall presents two options: a yearly and a monthly membership, highlighting the savings on the annual plan. Although the user can dismiss the paywall to browse, all video content is locked, with a "Join Now" button prompting users to subscribe.

Who it’s for

This app is geared towards individuals looking for structured, guided fitness routines they can do from home. The focus on pilates and strength training with clear programs suggests a target audience that values long-term planning over spontaneous workouts. It's likely for users who are committed to a fitness journey and want an expert-curated plan to follow, rather than creating their own from scratch.

Notes & opportunities

The app is well-structured, but the user experience could be slightly improved. The constant need to dismiss a paywall-like screen to browse different sections (as seen multiple times) could create some friction. While the content is gated, allowing a preview of one or two full workouts might improve the conversion rate by giving users a tangible taste of the value before asking them to commit to a subscription.