Fishing Points: Map & Forecast

What it does

Fishing Points is a feature-rich utility for anglers. It combines GPS mapping with a suite of tools for saving locations, logging catches, and planning trips. The app also provides detailed forecasts, including fish activity predictions, tide charts, wave data, and solunar cycles to help users find the best times and places to fish.

Where it shines

Fishing Points excels in its data-rich map interface. The contextual action wheel, accessed via a simple '+' button at 03:33, neatly organizes powerful tools like distance measurement and anchor alarms without cluttering the screen. The app's strength is also clear in its detailed and interactive forecast graphs. For example, at 08:21, the user can scrub through an entire day's fish activity chart to pinpoint major and minor feeding times. The ability to save a location and attach specific catch data to it, complete with custom icons (02:08), creates a powerful personal fishing logbook.

UX highlights

Contextual Action Menu: The '+' FAB at 03:33 expands into a radial menu, providing quick access to core functions like measuring, setting an anchor, and recording paths.
Customizable Map Pins: Users can long-press to save a location and then choose from a vast library of icons and colors (02:09) to visually categorize their spots.
Interactive Forecast Charts: The forecast sections for fish activity, tides, and waves feature scrubbable graphs (08:27), allowing users to get precise data for any time of day.
Anchor Alarm: The 'Set anchor' feature (04:12) allows users to define a drift radius and receive alerts, a professional-grade tool made simple.
Multiple Map Layers: The app offers various basemaps including hybrid, normal, night, and nautical charts (06:17), catering to different visibility needs and environments.
Integrated Data Logging: Catches can be logged directly from map actions (like the anchor alarm at 04:40) or added to existing locations, creating a rich, geolocated history.

Monetization & growth

Monetization is introduced immediately after a detailed onboarding quiz. The app presents a paywall at 01:11 with a prominent '58% OFF' offer for its yearly plan. A key feature is the 'Enable Free Trial' toggle (01:12), which gives users a clear choice and reduces friction for starting a trial. The app successfully converts the user by 01:28. The pricing is presented as a yearly fee with a monthly breakdown to make it seem more affordable.

Who it’s for

This app is built for serious recreational and semi-professional anglers who value data and planning. Its detailed tools for saving locations, measuring distances for trotlines, setting anchor alarms, and analyzing forecasts go far beyond the needs of a casual hobbyist. It caters to both saltwater and freshwater fishers who want a single, powerful tool to manage their fishing expeditions.

Notes & opportunities

The mandatory sign-up at the very beginning of the flow (00:04) creates significant initial friction and could deter casual users. While the map is powerful, the sheer number of options could be overwhelming for new users. A guided tour or contextual tooltips on the first use of the map screen could improve feature discovery and reduce the learning curve for tools like the anchor alarm and trotline measurement.