App Showcase: Fish AI

What it does

Fish AI is a comprehensive tool for anglers that aims to improve their fishing success. The app uses AI to analyze numerous data points, providing users with predictions for the best fishing spots nearby. It also features a fish identification tool that can recognize a species from a photo, a detailed log for tracking catches, and an AI-powered coach to answer specific fishing questions.

Where it shines

Fish AI excels at creating a deeply personalized and data-rich experience. The onboarding process is a standout example, featuring an exhaustive quiz (00:10 - 01:17) that collects detailed information about the user's habits and preferences. This data directly fuels the app's recommendations, making the user feel understood from the start. Another highlight is the AI Fish Coach (04:21), which provides genuinely useful, location-specific advice, acting more like a seasoned expert than a generic chatbot. The 'Scan' feature (02:46) is also impressive, with a charming bobber animation that makes the analysis process engaging and thematic.

UX highlights

• The app uses a 'before and after' screen during onboarding (00:26) to clearly communicate its primary value proposition: saving time and money.
• Instead of simple text fields, interactive elements like a weight selection slider (00:54) make the quiz feel more dynamic and less like a form.
• A simulated 'building your plan' screen (01:43) with multiple progress bars creates a sense of anticipation and reinforces that the user's quiz answers are being used to create something custom.
• The fish identification feature provides instant gratification by turning a real-world catch into a detailed digital log entry (03:05), complete with information on what the fish eats.
• The AI Coach offers suggested prompts (04:23), which helps guide users on how to interact with the feature and what it's capable of.

Monetization & growth

Monetization is handled through a free trial model, presented after the user has invested significant time in the onboarding quiz. At 02:23, the app presents a paywall offering a free 3-day trial that converts to a yearly subscription. The paywall clearly outlines the trial timeline, showing when the trial ends and billing begins, which helps build transparency and trust. The app also includes an optional field for a referral code during onboarding (01:39), suggesting a user acquisition loop is in place.

Who it’s for

Fish AI is designed for recreational anglers of all skill levels. The deep personalization quiz caters to both beginners, who can get tailored guidance, and experts, who can fine-tune their preferences. The fish identification and logging features appeal to data-driven anglers who want to track their performance over time. The AI coach is particularly valuable for those looking to improve their skills and learn new techniques specific to their local fishing spots.

Notes & opportunities

The onboarding flow is very long, which could lead to drop-off for users seeking immediate access to the app's features. While it builds commitment, testing a shorter, more streamlined version could be a valuable experiment. The main dashboard (02:40) presents a lot of information at once; a more guided first-time user experience on the home screen could help orient users to the key features like the map, forecast, and fish log.