Find What Feels Good Yoga

What it does

Find What Feels Good is a yoga and wellness app that provides users with a comprehensive library of video classes. Led by popular instructor Adriene Mishler, the app offers various yoga sessions, themed monthly programs, and content for kids. It's designed for users to find practices that suit their mood, schedule, and skill level, with features for creating playlists and tracking progress through a calendar.

Where it shines

The app excels at content discovery within its vast library. The search functionality (00:51) is impressively robust, featuring a wide array of filters for everything from duration and intensity to specific postures and areas of focus. This allows users to pinpoint the perfect class for any situation. Additionally, the use of curated monthly themes like "Exhale - March 2024" (01:08) provides a structured yet flexible path for users, fostering a sense of community and encouraging consistent practice.

UX highlights

Contextual Paywalls: Instead of just locking videos, the app gates high-intent actions. When a non-subscribed user tries to favorite a video (00:24) or add it to a playlist (00:28), a prompt to join appears. This effectively demonstrates feature value at the moment of intent.
Clean Content Cards: Video thumbnails are clean, with clear titles and durations. The instructor's name is listed below, making it easy to browse and identify content at a glance.
Unobtrusive Navigation: A standard bottom tab bar provides clear access to the main sections: Browse, Calendar, Community, and Account. This familiar pattern makes the app easy to navigate.
Detailed Video Pages: Each video has a dedicated page with a thorough description (00:16), allowing users to understand the practice before starting. This helps in making an informed choice.
Integrated Calendar: The calendar feature (01:51) allows users to plan their practice, but access is gated. It hints at a powerful planning tool reserved for members.

Monetization & growth

The app's monetization strategy is direct and transparent. On the very first launch, after a notification prompt, a full-screen paywall is presented (00:02). This screen highlights the benefits of membership and offers a discount for annual subscribers. While the user can dismiss this screen to browse the content library, nearly all interactions, from playing a video to favoriting it, trigger a paywall or sign-in prompt. The app offers two subscription tiers, monthly and annual, with a clear saving incentive for the latter (00:08). There is no free trial mentioned, focusing instead on converting users directly to paid plans.

Who it’s for

This app is clearly designed for fans of Yoga with Adriene and individuals seeking a structured, high-quality home yoga practice. It caters to a wide range of skill levels, from beginners to advanced practitioners, which is evident from its detailed filtering options. The inclusion of content "For Kids" (01:27) suggests it also targets families looking for wellness activities to do together. The community features and monthly themes are aimed at users who value a sense of shared experience and guided progression.

Notes & opportunities

The immediate, persistent paywalling could be a point of friction for new users unfamiliar with the brand. While browsing is allowed, the inability to sample even one full class without subscribing might deter some potential customers. Introducing a small selection of free, introductory videos could improve conversion by giving users a direct taste of the content's quality. Furthermore, the Community tab is entirely locked (01:45), missing an opportunity to showcase the vibrant community that could be a strong incentive to join.