FAX from iPhone・Send & Receive

What it does

Faxer is a mobile utility that turns a smartphone into a portable fax machine. Users can compose a new fax by entering a recipient's number, attaching documents from their files, and importing photos from their gallery. The app provides tools to prepare and manage these files before sending them, aiming to simplify a traditionally office-bound task for on-the-go use.

Where it shines

The app excels in its thoughtful preparation tools. At 01:02, after adding a photo, it presents an editing screen specifically for faxing, complete with a banner explaining that images are converted to black and white for better reception. The live preview with brightness and threshold sliders gives users control over legibility. Additionally, the file management screen (01:34) allows for easy reordering and deletion of attachments before sending, making the composition process flexible.

UX highlights

Direct Onboarding: The app gets users to the main screen in seconds, using a single survey question (00:08) to gather data without friction.
International Support: The country code selector (00:18) is easily accessible, making it clear that the app supports international faxing from the start.
Multiple Import Sources: Users are not limited to one file type. The app allows importing from files, the gallery, and the camera, covering various use cases (00:35).
Contextual Education: The banner explaining the black-and-white conversion (01:02) is a great example of teaching users about technical constraints at the exact moment they need to know.
Undo Functionality: Deleting a file from the fax list at 01:44 prompts an 'Undo' snackbar, a forgiving design pattern that prevents accidental data loss.
Clean Settings: The settings menu (02:34) is well-organized, providing easy access to help resources, theme options, and legal information.

Monetization & growth

The app employs an aggressive, multi-layered monetization strategy. The primary paywall appears at 01:53 when the user tries to send the fax, presenting three standard subscription tiers. If the user closes this, a second, more urgent "ONE TIME OFFER" appears at 01:57 with a significant discount. This downsell tactic aims to convert price-sensitive users who abandon the initial offer. The app also includes a rating prompt (01:23) mid-flow to encourage positive App Store reviews.

Who it’s for

This app is designed for professionals, small business owners, and individuals who occasionally need to send official documents but lack regular access to a physical fax machine. Its primary use case involves sending signed forms, contracts, or records that are required to be transmitted via fax for legal or institutional reasons. The international support and document editing features suggest it's for users dealing with a variety of document types and recipients.

Notes & opportunities

While the core faxing flow is well-designed, the user is forced into a subscription model before sending their first fax. For a utility that may be used infrequently, offering a single-fax purchase or a credit pack system could appeal to a broader audience. The "Print files in one tap" feature (00:07) feels slightly disconnected and could be integrated more cohesively into the main workflow rather than being a persistent banner at the bottom.