H1: # App Showcase: FATMAP

App info

• App name: FATMAP: Ski, Hike & Trail Maps
• Onboarding steps: 9
• Paywall type: No Paywall
• Monthly installs: 25000
• Monthly revenue: 35000
• App category: NAVIGATION

H2: ## What it does FATMAP is a sophisticated 3D mapping and route planning application designed for outdoor enthusiasts. It provides detailed topographic maps for activities like hiking, skiing, and mountain biking. The app allows users to discover existing routes, plan their own, and analyze terrain with advanced data overlays. Its integration with Strava unlocks premium features, positioning it as a powerful tool for serious adventurers.

H2: ## Where it shines FATMAP's core strength is its powerful and intuitive 3D map visualization. The ability to overlay multiple data types, such as topographic lines, trail gradients (03:02), and avalanche risk zones (02:49), transforms a simple map into a comprehensive planning instrument. Another standout moment is the 3D 'Flyover' feature (04:32), which gives users an immersive, animated preview of a trail. This helps bridge the gap between a 2D line on a map and the real-world experience of the terrain.

H2: ## UX highlights

• Interactive Data Layers: Users can toggle various map layers on and off from a clean side menu (02:17), allowing for a customized and clutter-free view tailored to their specific needs.
• Search that Pans: When a location is selected from search results (02:10), the map smoothly pans and zooms to that area, providing immediate geographical context.
• Detailed Route Characteristics: Route detail screens (04:29) offer a comprehensive breakdown of key metrics like distance, ascent, descent, and peak elevation in a clear, scannable format.
• Integrated Elevation Profile: The elevation graph at the bottom of a route detail screen is interactive. Scrubbing along the graph (05:51) moves a corresponding indicator along the 3D map path, connecting elevation data to the physical trail.
• Guidebook Creation: Saving a route is a simple action that prompts the creation of a 'Guidebook' (04:10). This helps users organize their planned adventures into thematic collections.

H2: ## Monetization & growth FATMAP employs a freemium model with contextual upsells. While the core map is free, premium features branded as 'Explore' (often tied to a Strava subscription) are locked. The app's primary monetization strategy is to let users discover these features naturally. When a user tries to enable a premium layer like 'Avalanche' (02:49) or attempts to draw a route with more than three points (06:33), a paywall appears explaining the benefits of upgrading. This is an effective way to demonstrate value at the exact moment of user intent, rather than using intrusive, generic paywalls.

H2: ## Who it’s for This app is clearly built for dedicated outdoor adventurers, from serious hikers and trail runners to backcountry skiers and mountain bikers. The level of detail, including topographic data, avalanche risk, and gradient analysis, caters to users who need more than just basic point-to-point directions. The emphasis on planning, safety features, and integration with fitness platforms like Strava suggests a target audience that is experienced, safety-conscious, and data-driven in their approach to outdoor activities.

H2: ## Notes & opportunities The onboarding process is quite lengthy and demands a lot of information upfront before showing the app's core value (00:05 - 01:44). This high-friction approach might deter more casual users who just want to explore the map quickly. There's an opportunity to defer some of the detailed profile setup until after the user has experienced the power of the 3D map. Additionally, when no routes are found for a selected activity in an area (03:08), the empty state could be improved by suggesting nearby areas that do have routes, rather than just instructing the user to move the map themselves.