What it does
Fasting Coach is a health and fitness app designed to help users lose weight through intermittent fasting. It guides users through a detailed personalization quiz to create a tailored fasting schedule, meal plan, and workout regimen. The app's core features include a fasting timer, a calorie and meal logger, a library of recipes, and a collection of guided workout videos.
Where it shines
The app's strength lies in its comprehensive onboarding and personalization engine. The quiz (00:17 - 02:01) feels thorough, asking about everything from primary goals to daily routines, which builds confidence that the resulting plan will be effective. The interactive target weight slider at 00:48 is a particularly nice touch, providing instant feedback that makes goal-setting feel collaborative. Finally, the food logging feature is robust, allowing users to search for meals (08:11), add custom foods (08:48), and even browse recipes with detailed nutritional analysis (05:38).
UX highlights
- Conversational Onboarding: The app begins its quiz with a friendly, chat-like interface (00:05), making the initial interaction feel less like a form and more like a conversation.
- Visual Question Formats: Instead of text-heavy questions, the app uses clear visuals for complex choices like body type (01:02), which simplifies the process.
- Dynamic Feedback: During goal-setting, the app gives immediate feedback on the user's choices (00:55), guiding them toward realistic targets and managing expectations early on.
- Comprehensive Food Logging: The diary allows for detailed meal tracking, including custom entries (08:48), a favorites tab (08:37), and a large database of common foods.
- Contextual Information: Throughout the app, helpful tips and articles are provided. For example, the fasting screen explains the different physiological stages of a fast (05:07).
- Integrated Workout Library: Users can browse workouts by category, view video previews, and track their exercise directly within the same ecosystem as their diet (10:41).
Monetization & growth
The app employs a very aggressive monetization strategy right after onboarding. There is no free trial offered. Instead, after completing the quiz, the user is funneled through a series of three distinct paywalls. The first is a standard yearly vs. monthly offer (02:27). If closed, a pop-up appears with a "One Time Offer" framed as a weekly price (02:50). If that is also closed, a final paywall with a countdown timer appears to create urgency (02:53). This multi-layered approach aims to capture users at different price sensitivities before they even experience the free version of the app.
Who it’s for
This app is primarily for individuals new to intermittent fasting who are looking for a highly structured, all-in-one solution for weight loss. The guided setup, pre-made plans, and integrated meal and exercise tracking appeal to users who want a clear roadmap to follow rather than just a simple timer. The detailed data entry and tracking features also cater to users who are meticulous about monitoring their progress.
Notes & opportunities
While the personalization is strong, the onboarding is quite long and may cause some users to drop off. The multi-paywall gauntlet before entering the app is a high-risk, high-reward strategy that could alienate users who want to explore the free features first. The UI, while functional, feels a bit dated in some areas, particularly in the workout library, which could benefit from a more modern design language.