What it does
Fastic is a comprehensive health and wellness app centered around intermittent fasting. It helps users manage their fasting schedules, track nutritional intake, monitor physical activity, and learn about healthy habits. The app creates a personalized plan based on an initial in-depth quiz and uses AI-powered tools, like food scanning, to simplify the process of logging meals and tracking calories.
Where it shines
Fastic excels in making the complex process of health tracking feel accessible and motivating. The onboarding quiz (00:18 - 05:55) is extensive, creating a strong sense of personalization that makes the final plan feel earned. The main dashboard is clean and action-oriented, with the fasting timer as the central element (08:00). One of its most impressive features is the multi-modal meal logging (19:37), which offers various scanners for food, menus, and even the contents of a fridge, reducing friction significantly.
UX highlights
- Live Feedback: During setup, the BMI calculator updates in real-time as the user adjusts their weight (00:48), providing instant, interactive feedback.
- Celebratory Reinforcement: The app uses full-screen confetti animations (01:00, 08:26) to celebrate milestones, such as setting a goal or earning a star, which boosts user motivation.
- Educational Animations: Complex concepts like the stages of fasting are explained through simple, elegant animations within the onboarding (01:37), making them easy to understand.
- Gamified Rewards: The app incorporates gamification elements like daily flames, stars, and 'Frosties' to encourage consistent engagement (23:43).
- Contextual Onboarding: After the initial setup, Fastic provides mini-tutorials for core features the first time a user interacts with them, like the guide to starting the first fast (18:12).
- Action-Oriented Dashboard: The homescreen prioritizes key actions: starting/stopping a fast and logging daily metrics like water, steps, and weight (08:00).
Monetization & growth
Fastic employs a freemium model with a prominent push towards its 'PLUS' subscription. The primary paywall appears at the end of the long onboarding quiz (06:17), framing the paid plan as the key to unlocking the user's personalized program. When this is dismissed, the app cleverly presents a gamified spin-the-wheel offer for a significant discount (07:36), a tactic to convert price-sensitive users. Throughout the app, premium features are clearly marked with a 'PLUS' tag or are locked, consistently reminding free users of the benefits of upgrading.
Who it’s for
This app is designed for individuals new to or practicing intermittent fasting who are looking for a structured, guided approach to weight loss and healthier living. Its friendly mascot and gamified elements make it particularly appealing to users who might find traditional calorie counting apps intimidating. The AI food scanning features also cater to tech-savvy users who want to minimize the manual effort of tracking their nutrition.
Notes & opportunities
The app's onboarding is very long, which could lead to drop-off for less patient users. While comprehensive, streamlining it or offering an express path could be beneficial. The multiple purchase attempts and pop-ups after key actions (14:50) can feel slightly aggressive. Spacing out these offers or making them less intrusive could improve the user experience without sacrificing conversion opportunities.