Evergreen: Relationship Growth

What it does

Evergreen is a mobile app designed to help couples improve their relationship. It acts as a daily guide, offering shared questions, educational content, and interactive quizzes to spark communication and connection. The core idea is to foster growth through small, consistent habits, all visualized through the metaphor of a growing plant.

Where it shines

Evergreen's strength lies in its cohesive and gentle design metaphor. The main dashboard (01:26) features a plant that grows as you complete activities, making progress feel tangible and rewarding. This central theme is introduced beautifully in the onboarding carousel (00:01) and is even customizable (03:03), creating a strong sense of ownership. The app also excels at creating engaging, two-player content, like the dual-perspective quiz (03:19) that tests how well partners know each other.

UX highlights

Central Growth Metaphor: The growing plant on the dashboard (01:26) is a brilliant, non-numeric way to visualize progress and effort.
Dual-Perspective Quizzes: The 'Likes and dislikes' game (03:19) asks you to answer for yourself and then for your partner, a clever mechanic to gamify empathy.
Actionable Shared Goals: The 'Our List' feature (04:15) allows couples to build a shared bucket list, bridging the gap between in-app activity and real-world experiences.
Personalized Onboarding: The initial quiz (00:11) culminates in a topic selection screen (00:24), giving users a clear sense of control over their content.
Clean and Calm UI: The app uses a soft color palette and simple layouts, creating a calm, non-intimidating environment for personal topics.
Multiple Content Formats: Evergreen mixes daily questions, longer-form lessons (01:57), and interactive games, catering to different moods and time commitments.

Monetization & growth

The app presents a hard paywall during onboarding at 01:06, after the personalization quiz but before the user sees the main app. It offers two subscription tiers: an annual plan with a 7-day free trial (highlighted with a 'SAVE 58%' badge) and a standard monthly plan. This strategy filters for users with high intent to commit to the process. The app also features a custom in-app rating prompt (02:13) after the user has completed a few activities, which is a good tactic for capturing positive feedback.

Who it’s for

Evergreen is for couples in committed relationships, likely those who have been together for some time (as suggested by the quiz options like '6-10 years'). It's ideal for partners looking for a structured, low-pressure way to improve communication and intentionally invest in their relationship. The app's gentle, gamified approach makes it suitable for couples who might find traditional relationship counseling intimidating.

Notes & opportunities

The onboarding flow is quite long and places both a sign-up and a paywall before the user can experience the core product. This could lead to significant drop-off. Showing a preview of the dashboard or a sample task before the paywall could help demonstrate value more clearly. Additionally, while the app prompts for pairing, the experience shown is entirely from a single user's perspective. It would be beneficial to see how the app handles notifications and updates once a partner responds.