What it does
eSign is a utility app designed to digitize paperwork. Its core function is to allow users to import or scan documents, add a legally binding electronic signature, and then share or export the final file. It serves as a mobile-first solution for handling contracts, forms, and other documents without needing a printer or desktop computer.
Where it shines
The app excels in its document input and processing flows. The camera scanning feature (00:54) is particularly polished, providing real-time feedback like "Searching for document..." and automatically capturing the page once it's properly framed. This removes the guesswork for the user. Furthermore, the app provides flexible import options, allowing users to add documents from their Files (00:28), Photos (02:58), or via a fresh scan, accommodating various user contexts and needs.
UX highlights
- Guided Empty State: The initial screen (00:25) clearly states "You have no documents" and uses a graphical arrow to point directly to the primary action button, leaving no doubt about how to start.
- Multi-Modal Import: The app doesn't lock the user into one method. The choice between importing from Files, Photos, or scanning a new document offers great flexibility.
- Intelligent Scanning Feedback: During a scan (01:01), the app provides text updates and visual borders, making the capture process feel automated and reliable, which builds user trust in the technology.
- In-Context Prompts: The app waits for a moment of user success, right after a document is scanned (01:09), to ask for an App Store rating. This timing likely increases the rate of positive reviews.
- Simple Signature Creation: The signature tool (02:27) is straightforward, offering basic color and thickness controls without overwhelming the user with unnecessary options.
Monetization & growth
The app employs a direct monetization strategy with a hard paywall presented at the end of a brief feature carousel (00:11). Users must subscribe to a plan to access any of the app's functionality. The paywall offers three tiers (weekly, monthly, yearly) with a 3-day free trial on the weekly plan. It uses common conversion tactics, such as labeling the monthly plan "Popular" and highlighting an "81%" saving on the annual plan to anchor value.
Who it’s for
This app is likely targeted at professionals, freelancers, small business owners, and individuals who frequently handle contracts, invoices, or forms. Its value proposition is centered on convenience and efficiency for anyone who needs to manage paperwork while away from a traditional office setup. The focus on scanning and signing suggests use cases like real estate, sales, and remote work.
Notes & opportunities
The app presents the system's App Tracking Transparency (ATT) prompt immediately on first open (00:01) without a pre-permission screen or "warmup." This direct approach can lead to lower opt-in rates, as users haven't yet experienced the app's value. Adding a simple screen explaining why tracking is beneficial could be a small but impactful improvement. Similarly, the use of a rating warmup (01:09) is smart, but there is no equivalent warmup for camera or photo permissions, which is a missed opportunity to build trust before the system prompt appears.