App Showcase: Epsy

What it does

Epsy is a comprehensive health tracker designed specifically for people with epilepsy. The app serves as a digital logbook, allowing users to meticulously record seizures, medication intake, side effects, and other personal events. Its primary goal is to help users and their doctors identify patterns and triggers, manage medication schedules, and make more informed decisions about their treatment plan by generating detailed health reports.

Where it shines

Epsy excels in its clear, structured approach to data logging and analysis. The main 'Today' dashboard (02:45) is a clean and effective hub for daily actions, using simple icons to provide quick access to logging different events. The seizure logging flow itself is impressively detailed (03:21), capturing not just the type and duration, but also awareness, intensity, and potential triggers. However, the standout feature is the Insights section (05:32), which transforms this raw data into easy-to-understand trends and visualizations, like showing seizure frequency over time with clear up-or-down indicators.

UX highlights

• Dual logging methods. Users can log events from the 'Today' dashboard for in-the-moment tracking or use the floating action button in the calendar view (07:35) for retrospective entries.
• Guided activation. After onboarding, the dashboard features a series of contextual cards (02:42) that guide users through key first-time actions like logging an event or connecting to Apple Health.
• Actionable insights. The app automatically analyzes data to provide simple, powerful insights, such as comparing day and night seizures (08:25), making complex data accessible.
• Detailed timeline view. The calendar view (07:03) presents a clean, chronological list of all logged events for a given day, offering a clear narrative of the user's experience.
• Customizable analytics. Users can personalize key metrics, such as defining their own day and night hours (08:28), which makes the resulting insights more accurate and relevant.
• Thoughtful empty states. When a user logs their first medication, the 'Log your first medication' card is replaced with a celebratory 'Great, medication added!' card (06:31), providing positive reinforcement.

Monetization & growth

The video does not show any paywalls, subscription prompts, or in-app purchases. The app's initial screen explicitly states it is a 'free app' (00:00). This lack of monetization appears to be a core part of its strategy, likely focusing on user growth and data aggregation, perhaps funded through partnerships in the healthcare ecosystem. The main visible growth mechanic is the ability to easily share a detailed PDF report of health insights (06:12), which can act as a powerful word-of-mouth driver when shown to doctors.

Who it’s for

Epsy is built for individuals living with epilepsy and their caregivers. Its feature set is tailored for someone who needs to maintain a detailed health diary to manage their condition. The app serves as a critical tool for preparing for doctor appointments, providing structured, data-backed information that can be difficult to recall from memory. It’s for users who are motivated to take an active role in understanding and managing their health.

Notes & opportunities

The onboarding process is thorough but long, requiring account creation and medication setup before the user can explore the app. At 02:14, the user is prompted to add a second medication without an obvious way to skip, which could be a point of friction. Additionally, the 'Suggested reading' section and its search functionality appear to be empty or non-functional in the recording (08:49), which could frustrate users looking for educational content.