What it does
Eatr is an AI-powered meal planning and nutrition app designed to help users achieve health goals like weight loss. The app builds a personalized program based on an extensive onboarding quiz, providing daily meal suggestions, recipes, a calorie tracker, and a grocery list manager. Its core features aim to simplify healthy eating by removing the guesswork from meal preparation and nutrition management.
Where it shines
Eatr shines brightest in its highly interactive and empathetic onboarding. The quiz uses inline statistical reinforcement to validate user choices, making them feel understood (01:22). A standout feature is the dynamic speed slider at 01:50, where users can adjust their weight loss intensity and immediately see the impact on their timeline and calorie goals. After the plan is created, the app offers a clean, visual log (09:56) and a robust recipe discovery section with powerful filtering by ingredients (07:47), making the main experience both useful and intuitive.
UX highlights
- Interactive Data Input: Instead of boring forms, Eatr uses large, vertical sliders for entering height (00:43) and weight (00:51), making the process feel more tactile and game-like.
- Contextual Social Proof: The app strategically places user statistics within the onboarding quiz (01:37), which helps build trust and community from the very first interaction.
- Clear Value Visualization: A simple animated graph at 00:28 effectively contrasts the app’s sustainable results with the failures of traditional dieting, setting a confident tone.
- Personalized Summary Pre-Paywall: Before asking for money, the app presents a 'Personal summary' screen (02:01) with the user's calculated BMI and goals, reinforcing the value of the tailored plan.
- Flexible Meal Planning: Users can easily modify their weekly meal plan by deselecting meals for specific days (09:15), offering a degree of control that fits real-world schedules.
- Consolidated Recipe Actions: From a recipe screen, users can add ingredients to a grocery list (10:38) or log the meal (07:13) with just one tap, streamlining the user journey.
Monetization & growth
The app presents its first paywall at 05:32, after the user has invested significant time in the personalization quiz. This soft paywall offers a 7-day free trial for the annual plan, which is a common strategy to lower the barrier to entry. If the user closes this, they encounter a second, more aggressive offer later (05:52) that includes a 50% discount and a countdown timer to create urgency. The app also gates certain recipes behind a 'PRO' label in the discovery feed (06:33), providing a continuous incentive to upgrade.
Who it’s for
Eatr is primarily for individuals looking for a structured, personalized approach to weight loss and healthy eating. It seems particularly well-suited for those who have tried and failed with other diets, as evidenced by its focus on sustainability and addressing pain points like 'weight rebound' (01:38). The app caters to users with varying levels of cooking skill (03:45) and diet preferences (02:53), from keto to vegan, suggesting a broad target audience within the health and wellness space.
Notes & opportunities
The onboarding flow is very long, which could lead to drop-off despite its engaging elements. The app asks for a rating very early in the user journey (02:05), before the user has had a chance to experience the core meal planning feature, which might feel premature. Additionally, the initial grocery list is empty (10:28), requiring the user to find a recipe and manually add its ingredients; auto-populating the list with the first day's meals could provide a more seamless initial experience.