Dogo: Dog & Puppy Training

What it does

Dogo is a comprehensive dog training and pet care app designed for new and experienced dog owners. It provides personalized training programs based on a user's dog's age, breed, and specific behavioral issues. Beyond training exercises, the app functions as a daily utility for tracking a dog's potty schedule, walks, weight, and other health-related activities. A standout feature is the ability for users to submit videos of their training sessions for review by certified dog trainers.

Where it shines

Dogo excels at making personalization feel meaningful and tangible from the very beginning. The onboarding quiz is lengthy but justifies itself with a dynamic "plan building" screen (01:23) that shows the user's specific inputs being processed. This builds trust and value before the paywall is even presented. The app's core strength lies in its feedback loop; the ability to submit a video for professional review (08:21) transforms it from a simple content library into an interactive service, providing a strong reason to subscribe.

UX highlights

Structured Onboarding: The initial quiz (00:27) is broken down into small, illustrated steps, making a long data-gathering process feel manageable and even playful.
Integrated Tracking: The main dashboard (09:30) neatly organizes tracking for potty, walks, and weight, turning the app into an indispensable daily tool for pet owners.
Gamified Learning: Courses are presented in a clear, linear path with progress bars and checkmarks (07:12). This visual progression encourages users to complete lessons and stay engaged.
Actionable Support: The support chat (03:32) prompts users to select a topic upfront, streamlining the process of getting help.
Contextual Content: Articles and tips are linked directly within relevant sections, such as potty training tips inside the potty tracker, providing help at the moment of need.
Clear Exercise Structure: Each exercise includes a goal description, video examples, and step-by-step instructions, catering to different learning styles (08:01).

Monetization & growth

The app uses a free trial model with a soft paywall presented after the initial onboarding quiz (01:53). The paywall is well-designed, featuring social proof like user testimonials (02:08) and Apple App Store badges (02:07). It clearly outlines the trial timeline, explaining when the user will be charged, which helps build trust. The primary value proposition for the subscription is access to all courses and, most importantly, the personalized video feedback from professional trainers, a feature that strongly differentiates the app and justifies a recurring payment.

Who it’s for

Dogo is ideal for new puppy or dog owners who feel overwhelmed and are looking for a structured, guided training experience. It also appeals to more experienced owners who want to teach new tricks or address specific behavioral issues like nipping or separation anxiety. The daily tracking features make it a great fit for meticulous owners who want to keep a detailed log of their pet's health and activities.

Notes & opportunities

While the onboarding quiz is thorough, its length could be a point of friction for some users. The immediate system permission prompts for tracking (00:03) and notifications (00:25) without a warm-up screen feel abrupt. Introducing a brief explanation of why these permissions are needed could improve opt-in rates. Additionally, while the video submission feature is excellent, the app could better highlight this premium value proposition earlier in the onboarding to strengthen the case for subscribing at the first paywall.