What it does
Done is a mobile app designed to help users build and track habits. It provides a simple interface for creating new goals, logging daily progress, and visualizing streaks over time. The app focuses on flexibility, allowing users to set goals for specific days, times, and frequencies, and supports integration with Apple Health for automated tracking of metrics like daily steps.
Where it shines
The app excels in its fluid and flexible habit creation flow. At 00:30, the user can quickly set up a 'Workout' habit with just a name and icon, but the interface progressively discloses deeper options for customizing the goal (00:38), setting reminders (01:09), and even adjusting advanced settings (01:25). Another highlight is the positive reinforcement loop. When a goal is met at 03:26, the app displays a satisfying celebration screen with a badge, strengthening the user's sense of accomplishment and encouraging continued engagement.
UX highlights
- Multiple logging methods. Users can log habits with a quick tap on the '+' (03:18), a swipe-right gesture for a checkmark (03:50), or by entering a specific count on a detail screen (03:22), accommodating different user needs and speeds.
- Just-in-time education. Instead of an upfront tutorial, the app teaches the swipe gesture via a pop-up at 04:36, after the user has already engaged with the app's core functions.
- Clear visual hierarchy on the dashboard. The main screen at 01:40 provides an at-a-glance view of daily habits, progress, and goals, making it easy to see what needs to be done.
- Detailed progress views. Tapping into a habit (03:16) reveals a dedicated screen with a daily progress ring, current streak, and a full calendar view, offering a deeper dive into performance.
- Easy habit editing and deletion. A long-press or swipe reveals an options menu (04:05), allowing users to quickly edit or delete habits without navigating through complex settings menus.
Monetization & growth
The app's monetization strategy is introduced early. During onboarding at 00:07, a 'Welcome Offer' for a lifetime subscription is presented. This is a soft paywall that can be easily closed. A similar, time-sensitive 'New Year, New Me' offer appears later at 02:58, using a countdown timer to create urgency. Both offers emphasize a large discount ('save 80%') and are framed as a one-time purchase, which can be appealing to users who dislike recurring subscriptions.
Who it’s for
Done is likely for individuals looking for a straightforward, no-fuss tool to build better habits and break bad ones. The simple UI is suitable for beginners in self-improvement, while the detailed customization options cater to more experienced life-loggers. Its focus on positive reinforcement and clear progress tracking makes it a good fit for anyone needing daily motivation and a structured way to stay accountable to their personal goals.
Notes & opportunities
The app's core loop is strong, but the constant 'Did You Know?' pop-ups for the swipe gesture (e.g., at 04:36, 04:42, 05:01) could become repetitive. While the first instance is helpful, subsequent ones for different habits might feel redundant. An opportunity could be to show this tip only once per session or use a more subtle, non-blocking visual cue after the initial pop-up is dismissed.