What it does
Deko is an AI-powered interior design tool that helps users visualize new possibilities for their living spaces. Users can upload a photo of a room, and the app's AI generates new designs based on selected styles. It also allows for granular customizations, such as changing wall colors, flooring, and even trying out different furniture pieces.
Where it shines
Deko excels at providing rapid, tangible visualizations. The core loop of uploading a photo and generating a complete redesign is compelling, and the app makes this process feel sophisticated with its unique loading animations (01:15). The ability to make fine-tuned adjustments after the initial generation, like swapping out flooring (02:45) or testing paint colors (02:06), provides a powerful layer of user control. Furthermore, the app cleverly turns its inspiration feed into an actionable tool, allowing users to apply a style they like directly to their own space with a single tap (05:46).
UX highlights
- Visualizing the process: Instead of a generic spinner, Deko shows a wireframe and heatmap animation during AI processing. This makes the wait feel more productive and highlights the technology at work.
- Direct manipulation: The app offers simple, direct controls for customization. The color palette for walls, for instance, provides instant visual feedback.
- Actionable inspiration: The "Trending Inspiration" feed isn't just for browsing. Each image acts as a template that can be applied to a user's room, bridging the gap between discovery and creation.
- Clear feature hierarchy: The main screen uses simple icons to present its core features like "Empty Room Decor" and "Exterior Decor," making it easy for users to navigate to the right tool.
- Interactive before/after: A slider on the home screen banner (00:29) provides an engaging way to showcase the app's transformative power without needing to leave the main dashboard.
Monetization & growth
The app employs an aggressive but clear monetization strategy. A soft paywall is presented immediately during onboarding (00:11), showcasing a significant discount on an annual plan. This filters for high-intent users from the start. Throughout the app, certain design styles and features are marked with a "PRO" tag, indicating a freemium model where users can engage with basic features but need to subscribe to unlock the full range of premium styles and capabilities.
Who it’s for
Deko is aimed at homeowners, renters, and DIY enthusiasts who want to experiment with interior design ideas without the cost or commitment of physical changes. It could also be a useful tool for real estate agents or interior designers looking for a quick way to create virtual staging concepts for clients.
Notes & opportunities
The AI generation process can be lengthy (over 30 seconds in the recording), which could be a point of friction for some users. While the loading animation helps, optimizing this speed would be a significant improvement. Additionally, the sheer number of design styles in the list can be overwhelming. Introducing categorization or a search function within the style selection screen could enhance usability.