App Showcase: Deepcheck

What it does

Deepcheck is a mobile search tool designed to scan the internet for a person's or topic's online presence. It offers multiple ways to search, including by photo, name, or general topic. The app aggregates information from news articles, blogs, public profiles, and other online sources to provide a comprehensive overview.

Where it shines

The app's strength lies in its focused and versatile search interface. The dashboard at 00:25 clearly presents different search modules like 'Search by Photo', 'News & Blogs', and 'Work & Education', making it easy for users to choose the right tool for their query. The reverse image search flow is straightforward: tap, select a photo from the library (00:35), and upload. This simplicity lowers the barrier to performing what can otherwise be a complex task.

UX highlights

• Modular Dashboard: The main screen (00:25) uses a clean grid of cards to separate different search functions. This makes the app's capabilities immediately understandable.
• Focused Task Screens: Each search type, like 'News & Blogs' (00:48), gets its own dedicated screen with a single search bar, minimizing distraction.
• Interactive Paywall: The initial paywall (00:05) uses a swipeable carousel of testimonials, an engaging way to present social proof.
• Illusion of Progress: Before showing a paywall, the app displays a 'We found the info' screen (01:46). This creates a sense of sunk cost and encourages the user to complete the purchase to see the results.
• Clear Plan Toggles: The subscription screen at 00:20 features a simple, animated toggle between 'Pro' and 'Max' plans, making plan selection easy.

Monetization & growth

Deepcheck employs an aggressive monetization strategy. Every single functional search action is gated by a paywall. Whether searching by name (00:55), topic (01:15), or even trying to view results after a supposed successful search (01:48), the user is blocked by a subscription screen. The app presents two different paywall designs. The first (00:05) focuses on social proof, while a later version (00:57) emphasizes a 'SAVE 70%' discount, suggesting some A/B testing or contextual offers are in play. There is no free trial or freemium access to core functionality.

Who it’s for

The app appears to be for users who need to conduct due diligence or manage their online reputation. This could include people preparing for job interviews, individuals checking on new acquaintances, or anyone curious about their digital footprint. The variety of search tools suggests a broad use case, from casual curiosity to more serious professional research.

Notes & opportunities

The primary point of friction is the monetization model itself. While aggressive gating can drive conversions from high-intent users, it likely causes a high drop-off rate for those wishing to test the app's quality first. The 'We found the info' screen (01:46) followed by a paywall is a dark pattern that could erode user trust. Offering a single free search or a limited trial could be an opportunity to prove the app's value and potentially increase overall conversions.