DAZN: Stream Live Sports

What it does

DAZN is a sports streaming app focused on providing live and on-demand access to a global catalog of sporting events. The app heavily features combat sports like boxing, offering major fights on a pay-per-view (PPV) basis, often bundled with a monthly subscription. It also offers dedicated packages like the NFL Game Pass, which provides access to American football content.

Where it shines

DAZN excels at creating a focused experience for sports fans. The navigation is clean, with clear categories for different sports like Boxing and NFL Game Pass at 01:23. Once inside a category, the content is well-organized. For example, the 'Home of Boxing' screen at 01:26 prominently features the next big fight, with clear calls-to-action to 'Buy Now' or 'View Fight Card'. This drill-down approach makes it easy for fans to find exactly what they're looking for without wading through irrelevant content. The video player itself (01:45) is straightforward, with standard controls for playback and streaming quality.

UX highlights

Segmented Home Screen: The main screen (01:15) uses distinct carousels for 'Live Now', 'Upcoming Fights', and other categories, making content discovery intuitive.
Persistent Navigation: A top navigation bar (01:18) allows users to quickly switch between their followed content, different sports, and the main schedule.
Actionable Content Cards: Event cards include a three-dot menu that reveals actions like 'Follow' or 'Set event reminder' (01:47), allowing users to engage directly from the browse screen.
Detailed Event Views: Tapping to 'View Fight Card' (01:29) opens a dedicated screen listing all the matches for an event, providing comprehensive information for dedicated fans.
Clear Following Mechanism: A star icon in the top navigation leads to a 'Following' page (02:57), centralizing all the user's saved events and preferences.
Visual Schedule: The schedule view at 03:09 uses a calendar interface, letting users easily jump to specific dates to see all available events.

Monetization & growth

DAZN's monetization strategy is front and center. The entire app is gated behind a paywall, requiring users to sign up and pay before accessing any content (00:07). The key strategy observed is the bundling of high-demand PPV events with a recurring monthly subscription (00:43). This converts users with single-event intent into potential long-term subscribers. There is no free trial visible in this flow; the model is strictly premium. Growth is encouraged through event reminders and a 'Following' system, designed to bring users back into the app for live events.

Who it’s for

DAZN is for dedicated sports fans, particularly those interested in boxing and the NFL. The structure caters to users who know what they want to watch and are willing to pay for premium, live access. The PPV model is tailored for fans of major fighting events, while the NFL Game Pass appeals to a separate, consistent fanbase. It is not designed for casual browsers or users looking for free sports highlights.

Notes & opportunities

While the app is efficient, the initial user experience is demanding. The 'permission gauntlet' immediately after subscribing (00:58 - 01:15), which includes four separate prompts, creates a moment of high friction right after payment. Spacing these requests out or providing more context could make the first moments in the app feel more welcoming. Additionally, the 'Following' page at 02:20 is initially empty, presenting a dead end. Suggesting popular events or teams to follow on this screen could improve engagement for new users.