CUE Astrology

What it does

CUE is a metaphysical analysis tool that applies numerology and astrology principles to more than just people. It functions as a vast, searchable database where users can look up the 'energy imprint' of individuals, brands, companies, and even places based on their founding or birth dates. The app provides daily guidance, personal insights, and compatibility analysis, positioning itself as a tool for making smarter, more aligned decisions.

Where it shines

CUE stands out by creating a comprehensive system around its core concepts. The Explore page (seen after 01:28) is a library of well-known entities, making it immediately engaging to see the astrological breakdown of a company like Google (02:43). The filtering system is particularly noteworthy, featuring a unique, interactive 'Alignment Wheel' (introduced at 02:04) that visualizes Chinese zodiac compatibility in a way that is both intuitive and on-brand. Furthermore, the Calendar feature (06:20) provides actionable daily insights, turning abstract data into practical advice.

UX highlights

Immersive Design: The app maintains a consistent dark, space-themed aesthetic that reinforces its astrological focus and creates an immersive user experience.
Clear Information Hierarchy: On 'Cue' detail screens (02:43), information is neatly organized into three pillars (Numerology, Earth Astrology, Western Astrology), which is easy to scan and understand.
Effective Onboarding Tutorial: A skippable but thorough tutorial (starting at 01:25) guides new users through the app's key sections, which is crucial for a product with this level of depth.
Persistent Navigation: A clean top navigation bar with icons for categories like 'Popular', 'Locations', and 'Clothing' makes browsing the extensive database straightforward.
Interactive Data: Users can update their birthdate in the calculator and see their astrological data change in real-time (05:48), making the system feel dynamic and responsive.
Saved Lists: The ability to create and save custom lists of Cues (07:04) allows users to curate their own collections, increasing their personal investment in the app.

Monetization & growth

Monetization is central to the CUE experience. While users can browse the app for free, nearly all detailed information is locked behind a paywall. The app employs a sophisticated multi-tiered subscription model, visible at 03:08, offering four distinct plans: 'The Basics,' 'CUEChats,' 'CUE+,' and a 'Lifetime' option. This strategy caters to different user commitment levels and budgets, from casual browsers to dedicated power users. Large discounts for annual plans are prominently displayed to encourage longer-term subscriptions.

Who it’s for

CUE is designed for individuals with a strong interest in astrology, numerology, and metaphysical patterns. Its target audience likely ranges from curious beginners seeking daily guidance to serious practitioners who want a powerful tool to analyze the world around them. The inclusion of brands, public figures, and locations makes it particularly appealing to those looking to apply these systems beyond personal horoscopes to understand relationships, career choices, and even business decisions.

Notes & opportunities

The app limits free users to only three birthdate updates per week (as seen at 05:48), which could be a point of friction for those wanting to explore the calculator's full potential. The multi-tiered paywall, while flexible, could also be slightly confusing for new users trying to understand what each level unlocks. Finally, the onboarding tutorial is quite long; while skippable, streamlining it could improve initial engagement for users with shorter attention spans.