What it does
Critique AI acts as an all-in-one personal coach, using artificial intelligence to help users improve their confidence, social skills, fitness, and appearance. The app provides a personalized daily plan of tasks and offers a suite of AI-powered tools for specific feedback, including a food scanner, outfit rater, and a voice coach for practicing speech.
Where it shines
Critique AI stands out by making abstract self-improvement goals feel concrete and measurable. The onboarding quiz quickly leads to a personalized analysis screen (01:18) that scores the user's current confidence level against an average, immediately establishing a clear path for growth. The core of the app, the daily plan (02:13), turns habit-building into a game by rewarding task completion with XP and levels. But the most impressive moments come from its specialized AI tools, like the Voice Coach (08:32), which provides detailed, actionable feedback on a user's speaking performance, a task that's typically hard to get objective data on.
UX highlights
- Gamified Progression: The app is built around a system of daily tasks that award XP (03:28). This progress is visualized in a daily circle and contributes to leveling up, which creates a strong incentive for daily engagement.
- Actionable AI Feedback: Features like the Outfit Rater (08:25) and Voice Coach (09:07) don't just give a score. They break down the analysis into specific categories, list key strengths, and provide concrete action steps for improvement.
- Integrated Tool Suite: The app consolidates multiple self-improvement tools into one dashboard. Users can track workouts, analyze meals (07:50), practice speaking, and get style advice without leaving the app.
- Custom Task Creation: Beyond the AI-generated plan, users can add their own custom, recurring tasks (04:30), allowing for a mix of guided and self-directed improvement.
- Novel Productivity Hook: The "Focus Mode" (06:47) is a unique feature that locks distracting apps until the user completes a productive task, directly linking positive habits with desired rewards.
Monetization & growth
The app uses a hard paywall with a free trial, presented after a lengthy and engaging onboarding quiz. The user is shown their personalized analysis results just before the paywall at 01:43, a strategy designed to maximize perceived value and conversion. The offer is a single weekly subscription plan ($6.99/week) that starts after a 3-day free trial. The app also has social growth loops, including a friends feature and an invite system (03:02) that uses a shareable code.
Who it’s for
Critique AI appears to be targeted at young men looking for a structured approach to self-improvement. The focus on building confidence, improving appearance, developing fitness, and enhancing social skills (particularly in dating contexts) points to a user base that is proactive about personal growth but may not know where to start. The gamified, data-driven approach appeals to those who are motivated by clear metrics and daily progress.
Notes & opportunities
The app is packed with features, which is both a strength and a potential weakness. The navigation is divided into four main tabs (Plan, Workout, Focus, Coach), which can feel slightly disjointed. For example, workout creation (05:03) happens in a separate tab from the daily plan, which might confuse users about where to start. Consolidating the core action loops into a more unified dashboard could streamline the experience. Additionally, the analysis loading screens (e.g., 01:05) are functional but could be enhanced with more engaging content or tips to maintain momentum.