ChatGPT

What it does

ChatGPT is a powerful conversational AI assistant designed to help with a vast range of tasks. Users can ask complex questions, generate written content like emails or essays, brainstorm ideas, and even get help with creative projects. The app also supports multi-modal interactions, allowing users to have voice conversations and analyze uploaded images.

Where it shines

The app excels in its clean, intuitive interface that makes interacting with a complex AI feel simple. The voice mode setup at 01:52 is a great example, allowing users to preview and select a voice personality, making the experience feel more personal. Another strength is the seamless image analysis feature (03:14), where a user can upload a picture directly into the chat and ask questions about it. The introduction of the GPT Store (04:37) also stands out, providing a well-organized way to discover and use specialized AI models for specific tasks like resume writing or travel planning.

UX highlights

Minimalist chat interface. The core interaction screen is clean and distraction-free, focusing entirely on the conversation.
Helpful prompt suggestions. The app provides contextual starting prompts on the main screen (01:23, 04:06), which helps new users overcome the blank-page problem and discover the app's capabilities.
Polished micro-interactions. Animations, like the voice selection visualizer (01:58) and the sending animation in voice mode (02:24), add a layer of delight and feedback.
Integrated multi-modal inputs. The ability to add photos or start a voice chat is accessible directly from the main input bar, making it easy to switch between interaction types.
Organized discovery for advanced features. The GPT Store is cleanly categorized and features curated picks, making it easy for users to find specialized tools without feeling overwhelmed.

Monetization & growth

This video shows a freemium model. The user is able to sign up and use many core features for free. Monetization is handled through an upgrade to ChatGPT Plus. An icon to "Get Plus" is visible in the top right at 03:59, and tapping it reveals a screen (03:59) that lists the premium features, such as access to more powerful models and higher usage limits. The app doesn't present an aggressive, mandatory paywall during the initial onboarding flow.

Who it’s for

ChatGPT is for a broad audience, from students and writers needing help with content creation to professionals and developers looking for a productivity tool. Its versatility makes it useful for anyone who needs to brainstorm ideas, automate writing tasks, or simply get quick, detailed answers to complex questions. The addition of specialized GPTs further extends its utility to niche professions and hobbies.

Notes & opportunities

While the app is highly polished, there are small areas for improvement. The app shows a request failure at 03:20 with a simple "Retry" button. This is functional, but could be enhanced with more context as to why the request failed. Additionally, navigating back from the GPT Store to a previous chat requires going through the main side menu, which could feel slightly clunky for users who frequently switch between different GPTs and their main conversation thread.