CGX

What it does

CGX is a fitness and wellness app centered around trainer Caroline Girvan. It provides users with structured, multi-week workout programs, individual workout sessions, and a library of educational content. Beyond workouts, the app offers meal ideas, articles on training and nutrition science, and tools to track progress and schedule activities.

Where it shines

CGX excels in creating a comprehensive and authoritative fitness ecosystem. The app's strength is its depth of content, clearly organized for discovery. For instance, the 'Form Library' (07:05) offers instructional videos for specific exercises, helping users with proper technique. Another highlight is the one-tap program scheduling (02:08), which allows users to commit to a full 10-week program by adding it to their in-app calendar in a single flow. Finally, the workout player itself is well-designed, featuring an elegant preview of the next exercise and the ability to switch music sources on the fly (03:32).

UX highlights

Holistic Content Hub: The app neatly categorizes content into tabs like 'Programs', 'Workouts', 'Progress Tests', 'Form Library', and 'Knowledge', making it easy for users to find exactly what they need (05:52).
Actionable Calendar: The calendar isn't just a log; it's a planning tool. Users can schedule entire programs, see their upcoming workouts, and reschedule with a few taps (02:25).
Detailed Program Info: Before committing to a program, users can see a full breakdown, including the list of all workouts, equipment needed, and community comments (01:53).
Customizable Dashboard Stats: Users can go into settings and toggle which metrics (e.g., workouts completed, steps, heart rate) appear on their home screen, personalizing their view of progress (08:38).
In-Player Music Control: The workout player includes an option to select a music source from Default, Apple Music, or Spotify, a convenient feature for users who want to pair workouts with their own playlists (03:32).
Clear Notifications Center: The app aggregates all updates, from new workouts to new articles, in a clean, list-based notification center (05:27).

Monetization & growth

Monetization is handled through a soft paywall. The user can complete onboarding and browse the entire app freely, but attempting to start a workout triggers a paywall screen (02:51). The app presents two subscription options: monthly and annually, with a discount highlighted for the annual plan (02:54). Both options come with a 14-day free trial, reducing the barrier to entry. The subscription is processed through the native iOS payment sheet after a clear summary of the trial period and recurring cost (03:03).

Who it’s for

The app is clearly targeted at individuals serious about structured strength training and fitness. It seems best suited for intermediate-to-advanced users, given the intensity of the programs and the focus on proper form. The extensive library of 'Knowledge' articles and 'Form' tutorials also appeals to users who want to understand the science behind their training, not just follow along with a video. Fans of Caroline Girvan are the primary audience, but the app's robust feature set makes it valuable for anyone seeking a comprehensive fitness guide.

Notes & opportunities

While the content library is impressive, the initial home screen could feel a bit static. The main modules are 'Perfect start for you' and 'Statistics'. Adding more dynamic or personalized elements could increase immediate engagement. For example, surfacing progress from the last workout or highlighting a community achievement could make the dashboard feel more alive. Additionally, the 'Progress Tests' section (08:25) shows that no challenge has been done; proactively prompting the user to take a baseline test during onboarding could better integrate this feature into the user journey from the start.