Centr: Strength & Fitness App

What it does

Centr is a comprehensive health and fitness app founded by actor Chris Hemsworth. It delivers personalized daily plans that include workouts, meal recipes, and mindfulness exercises. The app tailors content to the user's specific goals, fitness level, and dietary preferences, aiming to provide an all-in-one solution for physical and mental well-being.

Where it shines

Centr excels at making a personalized plan feel both structured and flexible. After a thorough onboarding quiz (00:20), the app generates a daily schedule (02:42). The magic happens when the user decides they want a different workout or meal. With a simple tap, they can swap a planned activity for a curated alternative (04:28, 06:57). This small interaction gives the user control without overwhelming them, a critical balance for long-term adherence. Another highlight is the distinction between 'Coached' and 'Self-Guided' workouts (03:07 vs 04:59), catering to users who want to follow a video and those who prefer to track their own progress.

UX highlights

Celebrity-led Authority: The app immediately establishes credibility with a personal welcome video from Chris Hemsworth during onboarding (00:06).
Dual Workout Modes: Offering both 'Coached' (video class style) and 'Self-Guided' (logbook style) workouts (04:59) serves a wider range of user preferences and experience levels.
Flexible Planning: The ability to easily swap meals and workouts (06:57) prevents the plan from feeling too rigid and accommodates real-life variability.
Integrated Content: The daily plan seamlessly integrates workouts, meals, and mindfulness articles, presenting a holistic view of the user's health journey on a single screen (02:42).
Actionable Recipe Cards: Meal recipes not only show ingredients and methods but also feature an 'Add to Shopping List' button and allow users to mark them as complete (06:39), closing the loop from planning to action.
Detailed Workout Logging: In Self-Guided mode, the app provides a clean interface for logging weight and reps for each exercise (05:24), turning it into a functional workout tracker.

Monetization & growth

Centr uses a hard paywall model, requiring users to subscribe after completing the personalization quiz to access their plan. At 02:00, the app presents two subscription options (Annual and Monthly) for a 7-day free trial. The annual plan is highlighted with 'BEST VALUE + 15% OFF' to encourage a longer-term commitment. The user must commit to a plan before they can access any of the core app features, making the preceding personalization quiz a key part of the conversion funnel.

Who it’s for

The app appears to be for individuals looking for a structured yet flexible approach to fitness, nutrition, and wellness. It appeals to fans of Chris Hemsworth but also to a broader audience, from beginners who need guided 'Coached' workouts to more experienced gym-goers who can benefit from the 'Self-Guided' logging features. The extensive meal planning and dietary options also make it suitable for users focused on nutrition as a primary goal.

Notes & opportunities

The transition from the native app to a web view for account creation (00:50) can be slightly jarring, breaking the immersive feel of the onboarding. While the quiz is thorough, it lacks immediate reinforcement after each question, which could be an opportunity to increase engagement. The main dashboard is functional but could benefit from more dynamic progress visualization to celebrate small wins beyond a simple checkmark on a completed activity.