Catchr: Fish Identifier

What it does

Catchr is a social app for anglers to identify, log, and share their fishing catches. Using a phone's camera, the app's AI identifies the fish species and estimates its size and weight. These catches are then added to a personal 'FishBook' and can be shared on a global leaderboard, allowing users to compete with friends and the wider community.

Where it shines

The app's strength lies in its engaging onboarding and well-integrated social features. The initial tutorial (00:27) is a standout, replacing a boring carousel with an interactive mini-game where users 'catch' a virtual fish. This immediately demonstrates the app's fun factor. The main leaderboard (02:47) is clean and visual, functioning like a social feed for anglers, complete with likes, sharing, and even a reporting function to maintain community standards.

UX highlights

Gamified Onboarding: The interactive 'tap-to-catch' tutorial (00:36) makes learning the app's core function an enjoyable first step.
Contextual Value Proposition: After the tutorial catch, the app immediately shows where the fish ranks on a worldwide leaderboard (01:14), effectively demonstrating the app's competitive appeal.
Clear Social Hierarchy: Posts on the leaderboard feature clear trophy icons (e.g., #1 at 02:49) to signify top catches, adding a layer of prestige.
Streamlined Reporting: The reporting flow (03:13) is straightforward, with clear categories like 'Inaccurate Size' and 'Spam' that help moderate the community content.
Community Building: The 'Crews' feature (04:21) allows users to create private groups for friendly competition, fostering smaller, more engaged communities within the app.
Intuitive Data Editing: When logging a catch, editing weight (05:52) and length (05:57) is done via a simple, tactile slider interface.

Monetization & growth

The app uses a hard paywall that appears at the end of the onboarding quiz (02:17). It offers a 7-day free trial for its Pro subscription, which is a common and effective strategy. The paywall screen itself is well-designed, featuring social proof like a 4.7-star rating and user testimonials to build trust at the moment of decision. The primary call-to-action is 'ACCEPT FREE TRIAL', which de-risks the commitment for the user by focusing on the 'free' aspect.

Who it’s for

Catchr is designed for anglers of all skill levels, from beginners who need help identifying fish to seasoned experts who want to track their personal bests and compete. The social and competitive features suggest a target audience that enjoys sharing their hobby and engaging with a like-minded community. The 'Crews' feature is particularly suited for groups of friends or fishing clubs.

Notes & opportunities

While the onboarding is strong, the Google sign-in process resulted in a temporary error (01:35), which could cause some users to drop off. The main leaderboard shows a post with a 725 lbs Sheepshead (02:54), which seems highly inaccurate and could undermine the credibility of the AI and the competition. A more robust system for flagging or verifying outlier data could improve user trust.