What it does
CamScanning is a multi-purpose AI utility toolkit that leverages a device's camera to perform a variety of tasks. Its core functions include automatically counting objects in photos, measuring distances and lengths using AR, identifying plants and food to provide detailed information, and even creating personalized greeting cards from user photos.
Where it shines
The app's strength lies in its versatility and the user's ability to fine-tune AI results. The object counting feature is particularly well-executed. After the app scans a photo of logs and returns a count of 38, the user can simply tap a missed log at 02:41 to correct the total to 39. This manual override is a powerful feature that builds trust. Furthermore, the breadth of its toolkit, from identifying a plant species at 04:12 to analyzing the nutritional content of a tomato at 05:04, makes it a surprisingly deep utility app.
UX highlights
- Manual AI Correction: The ability to tap-to-add or remove items from an AI-generated count gives users final control over accuracy.
- Clear Feature Hub: The main dashboard presents all tools as distinct, clearly labeled cards, making it easy to navigate to the desired function.
- Accuracy Feedback Loop: After a counting task, the app asks if the result was accurate (01:43), a smart way to gather data to improve its models.
- 'Recently Used' Section: The app keeps a history of recent scans and creations, allowing users to quickly revisit their results without starting over.
- Quick Value Demonstration: The initial onboarding carousel (00:04) uses simple illustrations to explain complex features in just a few seconds.
- Contextual Usage Examples: Small thumbnail examples are shown on camera screens (e.g., 04:08), providing users with a hint about what kind of photo works best.
Monetization & growth
Monetization is introduced early and aggressively. Immediately after a brief feature tour, the app presents a full-screen paywall at 00:12. This soft paywall gates access to the app's features, offering a single weekly subscription with a discounted first week. After some use, the app employs a rating warm-up prompt at 00:55, asking for a five-star rating before triggering the official App Store review modal. This strategy helps filter feedback and encourages positive public reviews.
Who it’s for
The app targets a broad audience with its diverse toolset. The counting and measuring features seem ideal for professionals or hobbyists in fields like construction, logistics, or inventory management who need quick estimates. The identification features for plants, food, and clouds appeal to a more casual user base driven by curiosity, such as gardeners, health-conscious individuals, or nature enthusiasts. The greeting card maker broadens its appeal even further to a general audience.
Notes & opportunities
While powerful, some features show rough edges. The AR measurement tool appears to struggle when used on a 2D photo of a giraffe (03:03), indicating it may need a real-world plane to function correctly, which could be better explained. The paywall's use of a stock photo model (00:13) feels disconnected from the app's practical, tool-based nature. Finally, the app displays a "Share Failure" message (04:00) when the system share sheet is simply closed, which could be interpreted as an error by the user when none occurred.