Calorie Tracker・Diet: Food AI

What it does

This app is a comprehensive diet and nutrition assistant powered by AI. It helps users track their food intake, log exercise, and monitor water consumption to meet their health goals. Its core features include generating personalized daily and weekly meal plans, analyzing food from photos or barcodes, and offering a conversational AI dietitian for personalized advice.

Where it shines

The app stands out with its powerful and intuitive food logging capabilities. The camera scanner at 03:35 quickly identifies meal ingredients from a photo, breaking them down into individual components for logging. The AI Dietitian feature (06:45) is another strong point, offering contextual question prompts that guide users toward getting meaningful, data-driven answers about their diet, effectively demonstrating the AI's power without requiring the user to guess its capabilities.

UX highlights

Dynamic Feedback: The 'Building your plan' screen (01:45) provides a dynamic summary of the user's quiz answers, reinforcing the value of the personalization process.
Intuitive Inputs: The onboarding quiz uses engaging UI elements like a vertical ruler for height (00:31) and an animal-themed slider for weight loss speed (01:22), making data entry feel less like a chore.
Granular Control: Users can manually edit their daily nutrient targets (04:42), offering a level of control that accommodates personal preferences beyond the initial AI recommendations.
Multi-Modal Logging: The app offers multiple ways to log food, including text descriptions (08:54), photo analysis (03:32), and barcode scanning (03:49), catering to various user situations.
Contextual AI Prompts: The AI chat (06:45) suggests relevant questions, which helps users discover the feature's full potential without having to guess what to ask.
Clear Visualizations: Nutrient and progress data are presented in clean, easy-to-read charts and graphs (10:21), allowing users to quickly assess their status.

Monetization & growth

The app uses a post-onboarding paywall to convert users. After completing a lengthy personalization quiz, the user is presented with a 3-day free trial offer for a yearly subscription (01:54). The paywall highlights a 35% discount for the annual plan and includes a feature carousel to remind the user of the premium benefits they are about to unlock. This strategy gates the core personalized plan behind the subscription, leveraging the effort and anticipation built during the quiz to drive conversion.

Who it’s for

This app is designed for individuals who want a data-driven and highly personalized approach to weight management and nutrition. It's suitable for both beginners who need a structured meal plan and detailed guidance, as well as more experienced users who want a flexible tool to track specific macros and goals. The AI features particularly appeal to users looking for automated, intelligent insights without manual research.

Notes & opportunities

While the food scanning is powerful, the UI for editing individual ingredients within a scanned meal could be more intuitive. After a scan, the app presents a list of detected items (05:09), but unchecking an item leads to a sign-in prompt (05:11), which feels like an unnecessary interruption. A smoother editing flow here could improve the user experience. Additionally, the app requests a rating very early in the user journey (01:49), before the user has experienced the core product, which might be premature.