Calorie Counter - MyNetDiary

What it does

MyNetDiary is a robust diet and nutrition tracking app designed to help users manage their weight and health goals. It goes beyond simple calorie counting by offering detailed macronutrient and micronutrient analysis, personalized diet plans, and an integrated intermittent fasting timer. A standout feature is its AI-powered meal scanner, which identifies food from a photo to simplify logging. The app also fosters a strong sense of community through shared progress and groups.

Where it shines

MyNetDiary excels by combining deep personalization with user-friendly tools. The onboarding (00:18) is a thorough quiz that makes the final diet plan feel truly customized. The AI Meal Scan (04:47) is particularly well-executed. Instead of being a black box, it presents identified ingredients for user review and easy editing, building trust in the technology. The dashboard (03:39) provides a clear, at-a-glance summary of daily progress, centered around a visual metaphor of an apple that fills as calories are consumed.

UX highlights

Transparent AI: The meal scan results (05:05) are fully transparent and editable, allowing users to correct or deselect ingredients. This empowers the user and ensures data accuracy.
Contextual Tutorials: The app uses dismissible overlays (03:39) to guide first-time users through the main dashboard without being intrusive.
Multi-faceted Logging: Users can log food by searching, scanning barcodes, taking photos, or even copying meals from one day to another (06:55), providing flexibility for different situations.
Detailed Analytics: The 'My Analysis' section (09:57) offers deep insights into health factors, nutrient deficiencies, and progress over time, turning raw data into actionable information.
Engaging Content Delivery: Daily advice is presented in a modern, swipeable 'story' format (09:05), making tips easy to digest.
Granular Control: The settings are extensive, allowing users to customize everything from nutrient targets (11:17) to which health metrics appear on their dashboard (13:10).

Monetization & growth

The app uses a free trial model with a layered paywall strategy. After a lengthy and engaging onboarding, the user is presented with a subscription offer (03:01). If they attempt to close it, a more compelling 7-day free trial pop-up appears (03:14). This exit-intent offer is a smart tactic to capture users who are interested but not yet ready to commit financially. Premium features are clearly marked throughout the app, encouraging upgrades.

Who it’s for

MyNetDiary is for individuals who are serious about tracking their nutrition and want a data-driven approach to weight management. It caters to both beginners, with its simple logging and daily advice, and advanced users, who will appreciate the detailed nutrient analysis, custom food creation, and integration with health devices. The community features also make it a good fit for users seeking social support and motivation on their journey.

Notes & opportunities

The app is incredibly feature-rich, which can be slightly overwhelming. The main dashboard is dense with information, and the sheer number of options in the settings menu could be streamlined. For example, the process of finding and customizing a specific health tracker (12:20 - 13:28) involves several taps through different menus. While the power is impressive, simplifying the navigation paths to key customization screens could improve the user experience for those looking to fine-tune their setup.