What it does
This app is a comprehensive health and wellness tool designed to help users achieve their weight goals. It combines calorie counting, personalized meal planning, activity tracking, and intermittent fasting into a single platform. Users can log meals manually, via barcode scanning, or with an AI camera feature, and the app provides detailed nutritional breakdowns and recipes.
Where it shines
The app's strength lies in its deeply personalized onboarding and its flexible, multi-modal approach to data logging. The onboarding quiz (00:26 - 02:03) is incredibly thorough, asking about everything from body type to emotional state, culminating in an engaging body map where users tap their target areas (00:36). This high-effort input pays off with a strong sense of a custom-built plan. The main dashboard is also a highlight, presenting a clear, visual meal plan for the day (03:59) that users can easily interact with.
UX highlights
- Tangible Goal Setting: At 00:36, users select problem areas on a 3D body model, which is far more engaging than a simple checklist.
- Visual Progress Projection: Before hitting the paywall, a dynamic graph at 02:30 visualizes the user's projected weight loss, effectively selling the outcome of the plan.
- AI-Powered Logging: The ability to scan a meal with the camera (05:31) to automatically identify ingredients is a powerful feature that simplifies the core logging task.
- Centralized Action Hub: Tapping the central plus button on the main screen (05:09) opens a radial menu with quick access to all key logging actions, from meals to water to weight.
- Integrated Recipe and Shopping List: The app connects the meal plan directly to a shopping list (04:33), removing the friction between planning and preparation.
- AI Recipe Generator: An intriguing feature allows users to generate recipes based on ingredients they have on hand (11:04), adding a layer of utility and discovery.
Monetization & growth
The app uses a hard paywall that appears after the extensive onboarding quiz at 02:44. The strategy is to get the user highly invested in the personalization process before asking for a commitment. It presents three subscription tiers, highlighting a 'most popular' option that includes a 3-day free trial. A 'save 71%' badge is used to make the longer-term plan more appealing. After subscribing, the user is immediately prompted to integrate with Apple Health (03:03), a key step for data syncing and stickiness.
Who it’s for
This app is for individuals who are serious about tracking their nutrition and fitness to achieve a specific weight goal. It caters to users who appreciate a data-driven, highly personalized approach and are willing to invest time in the initial setup. The inclusion of features like intermittent fasting and an AI recipe generator suggests it also targets users who are knowledgeable about health trends and want advanced tools.
Notes & opportunities
While the onboarding is thorough, its length could be a point of friction for some users. The immediate, non-skippable system permission prompt for App Tracking Transparency at 00:00 might cause some drop-off. In the main app, the process of changing a meal in the plan (04:07) feels a bit clunky, requiring a tap on 'change' and then another tap to confirm. Simplifying this interaction could improve the daily user experience. The AI recipe generator showed an error at 11:40, indicating a potential reliability issue with this advanced feature.