Calorie Counter +

What it does

NutraCheck is a detailed calorie and nutrient tracking application designed for users who want to monitor their dietary intake, log exercise, and track progress toward weight goals. The app features an extensive food database, a barcode scanner for easy logging, and the ability to create and save custom meals and recipes. It provides users with a daily diary to log consumption and activities, alongside analytical tools to review nutritional breakdowns over time.

Where it shines

NutraCheck excels in its detailed and user-friendly food logging process. The barcode scanner (02:51) works quickly and accurately, pulling up product information instantly. For items without a barcode, the search functionality is robust, returning results with clear images (01:44). The most impressive feature is the ability to group multiple items into a single, reusable meal (03:43). This saves significant time for users with routine eating habits, making consistent tracking much less of a chore.

UX highlights

Contextual Tutorials: Instead of a long initial tutorial, the app uses pop-up tooltips to guide the user through their first actions on the main screen (01:31). This 'just-in-time' learning is highly effective.
Clear Data Visualization: The Nutritional Summary screen uses simple bar and pie charts to make complex data easy to understand at a glance (06:40).
Efficient Multi-Select Actions: Users can easily select multiple diary entries to perform batch actions like copying to another day (04:40) or grouping into a meal, which is a powerful workflow.
Granular Serving Sizes: When logging food, the app provides a comprehensive list of serving sizes, from grams and ounces to colloquial measures like '1 small banana' (01:50).
Integrated Trackers: Water intake and 5-a-day trackers are integrated directly on the main diary screen, encouraging holistic health monitoring (05:17).
Editable Nutrition Info: The app allows users to amend the nutritional information for food items (02:26), giving them control over the accuracy of their data.

Monetization & growth

The app operates on a freemium model with a 7-day free trial. The paywall is not presented during onboarding, allowing users to experience the core app first. It is accessed later through settings (12:12) or when trying to access a premium feature like the magazine (13:50). The upgrade screen (12:21) presents two clear options, a monthly and an annual plan, highlighting the 'Best Value' of the yearly subscription with a 'SAVE 50%' banner. This soft paywall approach focuses on demonstrating value before asking for payment.

Who it’s for

This app is best suited for individuals who are serious about detailed food and exercise tracking. Its comprehensive database, nutrient reports, and custom meal features cater to users who want more than just a basic calorie count. It's ideal for those managing specific weight loss goals, athletes fine-tuning their nutrition, or anyone who wants a granular understanding of their dietary habits. The community forum feature (10:49) also suggests it's for people seeking support and accountability on their health journey.

Notes & opportunities

The user experience is generally smooth, but the process of editing a custom meal's ingredients could be more direct. After creating a meal, editing it requires navigating back to the 'All Meals' section (08:55) rather than allowing a quick edit from the meal detail screen itself. Additionally, while the contextual tutorials are excellent, an option to replay them or access a help guide from the main screen could be beneficial for users who forget a step.