Brickit App

What it does

Brickit is a creative companion for LEGO enthusiasts. The app uses your phone's camera to scan a pile of loose bricks, identifies the individual pieces, and then generates a catalog of new things you can build with your existing collection. It provides step-by-step 3D building instructions, a puzzle mode for mystery builds, and allows users to catalog their official LEGO sets to unlock even more ideas.

Where it shines

Brickit's magic is most apparent during its core scan-to-build loop. The process of scanning a chaotic pile of bricks (01:59) and seeing the app intelligently identify them feels powerful. The real standout moment comes when you're building an idea, like the Mini Steve at 04:35, and can tap a piece in the instructions to see it instantly highlighted in your original photo (04:39). This bridges the digital-physical gap brilliantly. Additionally, the introduction of gamified "Puzzles" (03:22) adds a fun layer of discovery, rewarding users with collectible cards for completing mystery builds.

UX highlights

Visual Quiz: The onboarding quiz (00:58) uses images of LEGO models instead of text, making it intuitive and on-brand.
Interactive Instructions: Building instructions are not static. Users can rotate 3D models and tap on pieces to locate them in their physical pile, reducing search time.
Dual Content Streams: The app separates content into "Ideas" and "Puzzles" (03:20). This caters to two different mindsets: one for structured building and one for gamified discovery.
Community Integration: The main feed includes creations from other users (05:15), creating a social layer and providing an endless stream of inspiration.
Collection Management: Beyond scanning loose bricks, users can add official sets (07:05), which then contributes to the pool of available pieces for new ideas.
Color-Agnostic Puzzles: The puzzle mode (03:37) emphasizes shape over color, making it accessible to users who may not have the exact brick colors.

Monetization & growth

The app presents a single subscription plan with a 7-day free trial during onboarding (00:33). The paywall is very well-designed, featuring a timeline that transparently explains when the user will be notified and when they will be charged. This trust-building tactic likely improves conversion. After the initial scan, the app subtly nudges free users by showing how many more ideas could be unlocked with a Pro subscription (02:28). Family Sharing is also offered as a key value proposition.

Who it’s for

Brickit is for anyone with a box of LEGOs sitting around, from kids to adult fans (AFOLs). Its primary audience is likely parents looking for creative ways for their children to play, and hobbyists who want to get more value out of their existing brick collection. The app effectively gives old toys new life by providing structured, achievable, and surprising building projects.

Notes & opportunities

The initial brick scan is impressive but seems to work best with a single, well-lit layer of bricks, as suggested by the tutorial (01:28). A very deep or poorly lit pile might reduce accuracy. While the app has a social feed, the interaction seems limited to following and liking. Adding features like commenting or remixing other users' ideas could deepen community engagement. Finally, the app requires a subscription for most of its value, which might be a barrier for casual users who just want to try a single scan.