BoostUp Cleaner & Protection

What it does

BoostUp is a dual-purpose utility app for iOS designed to improve device performance and security. It combines two primary functions: a storage cleaner that scans for and helps delete large or duplicate video files to free up space, and a VPN service that provides a secure internet connection for enhanced privacy.

Where it shines

The app shines in its simplicity and directness. The main dashboard at 00:24 clearly presents the two core features, 'Cleaner' and 'VPN', with no unnecessary clutter. This makes navigation effortless. The app also handles permissions intelligently, asking for access to photos only when the user initiates a scan at 00:27, which feels respectful of the user's privacy and provides excellent context for the request.

UX highlights

Clear Functional Separation: The main screen is split into two distinct cards for the Cleaner and VPN. This simple architecture makes it immediately obvious what the app can do.
Just-in-Time Permissions: Instead of asking for permissions on launch, the app waits until the user tries to use a feature. This contextual approach is seen for both photo access (00:27) and VPN configuration (01:09).
Default to Action: In the cleaner results screen (00:36), all found videos are pre-selected for deletion. This streamlines the cleaning process, though it requires users to be careful when deselecting files they want to keep.
Minimalist Interface: The UI is clean and uses standard iOS components, making it feel familiar and easy to use without a tutorial.
Obvious Status Indicators: The app provides clear feedback on the VPN status, showing 'VPN is turned off' or 'VPN is turned on' and changing the main action button from 'Connect' to 'Disconnect' (01:16).

Monetization & growth

BoostUp employs an aggressive, paywall-first monetization strategy. Immediately after the initial App Tracking prompt, the user is presented with a subscription screen (00:02). There is no way to access the app's features without first signing up for a free trial, which converts to a paid plan. The paywall offers two options: a weekly plan with a 3-day free trial and a yearly plan. This approach filters for users with high purchase intent right from the start.

Who it’s for

This app is for iPhone users who are concerned about both digital privacy and device storage. It targets individuals who may not be tech-savvy enough to use separate, more complex apps for VPN and file cleaning. The all-in-one nature and simple interface make it accessible for a broad audience looking for a quick solution to common smartphone problems.

Notes & opportunities

The paywall-first approach is a significant point of friction that could deter many potential users who want to see the app in action before committing. Offering a limited version, such as one free scan or a limited VPN connection, could improve conversion by demonstrating value first. Additionally, the cleaner's 'select all by default' behavior (00:36) could be risky; an option to switch between 'opt-in' and 'opt-out' selection modes could prevent accidental deletions and improve user trust.