Bookly - TBR Book Tracker

What it does

Bookly is a comprehensive reading tracker designed to help users log their reading, build consistent habits, and gain insights into their patterns. It goes beyond simple page counting, offering features like a reading timer, goal setting, and a gamified system with an AI assistant named Bloo. The app serves as a digital companion for physical and e-book readers to monitor their progress and stay motivated.

Where it shines

Bookly excels at turning the solitary act of reading into a rewarding, data-rich experience. The core tracking flow is seamless. At 04:23, the user starts a timer, and the app provides tools to add quotes, thoughts, and characters in the moment. The session summary at 07:58 provides immediate positive feedback with confetti and key stats. The app's standout feature is the shareable infographic (15:31), which beautifully visualizes a completed book's journey, making achievements feel significant and worth sharing.

UX highlights

Gamified Rewards: The app uses an in-app currency, 'diamonds', to unlock cosmetic customizations like mascot costumes and app icons (18:50). This creates a fun, parallel motivation to keep reading.
AI Assistant: The 'Chat with Bloo' feature (18:18) offers personalized book recommendations, turning the mascot into a useful, interactive guide.
Data-Rich Dashboards: The stats section provides multiple views of progress, including a calendar with book covers for each day read (14:57), offering a visually compelling history.
Multiple Book Entry Methods: Users can add books quickly by scanning an ISBN (11:59), searching online (11:10), or entering details manually, accommodating various user needs.
Ambient Sounds: During a reading session, users can play ambient sounds like 'Light Rain' (07:25) to create a focused atmosphere, a thoughtful touch that enhances the core experience.
Proactive Onboarding: The initial setup (00:44) doesn't just introduce features. It actively helps the user set up their first goals and add books, ensuring they start with a populated and personalized app.

Monetization & growth

The app presents a soft paywall during onboarding (02:53) and offers a special discount to users who dismiss it the first time (03:50). The main offer includes Monthly, Yearly, and Lifetime plans, emphasizing the yearly plan with a "-75%" discount badge. Premium features, such as advanced stats and unlimited books, are clearly marked with a lock icon or 'Pro' badge. The app also heavily promotes growth through social sharing, with prompts to share infographics (15:35) and invite friends (03:38).

Who it’s for

Bookly is for avid readers who are data-driven and enjoy gamification. It appeals to users who want to do more than just list the books they've read. They want to understand their habits, track their speed, set ambitious goals, and celebrate their milestones. The app is ideal for members of online book communities (like BookTok or Bookstagram) who enjoy sharing their reading progress visually.

Notes & opportunities

While the app is feature-rich, the sheer number of options can be slightly overwhelming at first. The main dashboard (13:12) shows a lot of information, and the various stats screens are spread across different tabs. A more consolidated dashboard could help users see their most important metrics at a glance. Additionally, the cost of the AI chat (50 diamonds per question) feels a bit high, which might deter users from engaging with what could be a key retention feature.