BodyWave: Health Tracker

What it does

BodyWave is a comprehensive health and wellness app designed to help users build and maintain healthy habits. It integrates with Apple Health to automatically track metrics like steps, sleep, and calories burned. The app focuses on creating personalized, achievable goals through features like 21-day guided plans and provides detailed data visualizations to help users monitor their progress over time. It also offers a library of custom watch faces to display health stats directly on an Apple Watch.

Where it shines

The app excels at making data feel personal and actionable. The onboarding flow is a great example. Instead of a generic quiz, it immediately asks to connect to Apple Health (00:43) and presents an "Analyzing data..." screen (01:04) that makes the subsequent plan feel scientifically tailored. The main dashboard is also strong, centering on a gamified "Perfect Day" progress circle (01:37) that motivates users to complete all their daily goals. Finally, the 21-day habit plans (02:16) provide a structured and encouraging path to long-term change, complete with milestone rewards.

UX highlights

Data-Driven Onboarding: The app uses a user's existing health data to create its initial setup, which makes the personalization feel immediate and credible.
Layered Paywall Strategy: After a user closes the initial paywall (01:28), they're presented with a secondary, timed discount offer (01:29), a smart tactic to capture hesitant users.
Gamified Plans: The 21-day plans visualize progress with emojis and milestones (02:17), turning a simple goal into an engaging journey.
Editable Dashboard: Users can add, remove, and reorder the metric cards on their home screen (07:13), allowing them to prioritize the data that matters most to them.
Clear Data Visualization: The statistics pages for each metric use clean bar charts and summary cards to make daily, weekly, and monthly trends easy to understand (02:40).
Incentivized Engagement: The app cleverly offers a 30% subscription discount as a reward for completing a 21-day plan (02:33), directly linking habit formation to a monetization incentive.

Monetization & growth

BodyWave's monetization strategy is prominent and well-integrated. The onboarding flow leads directly to a soft paywall that highlights a significant annual discount ("Save 79%") at 01:08. The app employs a clever second-chance tactic; when the user closes this paywall, a pop-up appears with a limited-time 25% discount to create urgency (01:29). Many features in the main app, such as detailed HRV trends (08:25) and premium watch faces (09:50), are locked behind the premium subscription, serving as constant upgrade prompts.

Who it’s for

The app appears to be for individuals who want to take a more structured, data-driven approach to building healthy habits but may feel overwhelmed by complex fitness apps. The "Lazy Man's...Planner" tagline (00:09) suggests a focus on ease and automation. It's well-suited for Apple Watch users who want to see their health data visualized in new ways and appreciate the gamified, goal-oriented approach to making gradual lifestyle improvements.

Notes & opportunities

While the data integration is a strength, the app shows empty states for several metrics like sleep and HRV (05:25, 08:26) without explaining why the data isn't there or how to start tracking it. Providing inline guidance on how to enable these trackers could improve the user experience. Additionally, the initial dashboard feels a bit cluttered with four default metrics. A more focused start, perhaps allowing the user to pick just one or two initial goals, might feel less overwhelming and align better with the "painless habit formation" promise.